Bloggers R Us

Blogger is a blog publishing system from Google with a friendly interface specifically designed for creating and maintaining weblogs.

It allows users to easily create dynamic blogs with great content and many outstanding features including RSS feeds, link-backs, photo slideshows, and integration with popular Google applications like Picasa. Its versatility and ease of use has attracted a large, enthusiastic, and helpful community of users.

If you want to create powerful, fully-featured blogs in no time, this book is for you. This book will focus on transforming a typical blog into something fresh and professional that stands out from the crowd. It starts with an introduction to an example blog, discussing what it is lacking, and then adding all the features of Blogger to make it successful. This book will tell you how to transform a slow-paced typical business blog into an attractive and interactive profit-making blog with measurable results. It has a very user-friendly approach and shares tips, tricks, and resources to continue to grow your blog.

What you will learn from this book?

The book aims to be a “complete” guide to working with Blogger. The focus is on more advanced, professional uses. You will learn everything you need to know to extend your blog and grow beyond the basics of using Blogger. This book will cover the following:

• Customizing and creating templates to make your blog attractive
• Adding social bookmarks to your blog to promote your site
• Joining the blogosphere to drive traffic to your site
• Customizing your blog by using widgets effectively
• Customizing your blog’s RSS and Atom feed, so that the Blogger feeds are available to the users
• Managing ads and adding e-commerce features
• Monitoring viewers and ads using Google Analytics
• Managing and optimizing your blog for search engines
• Integrating your website with your blog

Want to break into blogging but don’t know where to start? Dynamic duo Joelle Reeder and Katherine Scoleri of The Moxie Girls^TM show you how to start your first blog, polish your prose, get involved in blogging communities, make sense of RSS feeds, podcasts, photos and more — all with fun, humor and attitude!

Inside you will find the need-to-know info to get your blog noticed: How to choose the right blogging platform or content management tool, select a web host, dress up your blog, manage blog content and keep your privates private! When you are ready for more, The Moxie Girls will treat you to insider dish on blog etiquette, analyzing blog traffic, blogging for business, creating podcasts and adding bling to your blog with plugins, add-ons and more. Throw in the refreshing cocktails, beauty tips and gossip with the Girls at the end of each chapter and you’ll be Blogging with Moxie in no time. So, what are you waiting for?

The IT Girl’s Guide to Blogging With Moxie is packed with the content you need wrapped in casual, engaging dialog and a cheeky, bite-sized format.

• Bargain-blogging with tools such as WordPress®, TypePad®, and Vox
• Choosing a content management system like Expression Engine or Movable Type
• Managing blog content, using tags and moderating comments
• Selecting a professional designer and choosing from off-the-rack templates
• An introduction to podcasting and videocasting
• Finding, joining and managing blog communities
• Protecting your online identity
• Using a blog to better your business

Get massive exposure for your book, no special computer skills needed — trade published or self published, fiction or nonfiction

Discover why authors fail with paid advertising, pay-per-click, fee-based reviews, and “bestseller” campaigns

Blog to connect with readers, driving them to Amazon and bookstores

Boost your visibility with Google, use MySpace for viral marketing

Ignite word of mouth with Web social networks

Capitalize on peer content and “amateur” book reviews

Here’s what the experts say about this book:

“A wealth of ideas for making your book stand out, including many techniques for Internet buzz you won’t find elsewhere.”

– Jane Corn, Amazon.com Top Reviewer

“I spent two years building up skills to market my books Earthcore and Ancestor online, and I can tell you right now that Plug Your Book would have saved me MONTHS of time. I bought this book just to make sure I wasn’t missing anything, but it blew me away.”

– Scott Sigler, # 1 bestselling author

“An amazingly rich collection of cutting-edge promotional tactics and strategies. Makes most other books about online publicity look sickly.”

“Both authors are successful and profitable probloggers and here they reveal at last some of their secrets.” (The Bookseller, Friday 14th March 2008)

Problogger.net is where bloggers worldwide go for advice and information on enhancing their blog’s presence. Whether you’re just starting out or have been blogging for years, these two professional bloggers show you how to turn your passion for blogging into extra revenue. This practical guide to creating and marketing a blog with the potential for generating a six-figure income shows you how to choose subject matter that works for you, handle technical issues, and evaluate your blogs success so that you can use your blog to generate income indirectly.