Bloggers R Us

About the Author
Since 2004, TARA FREY’s blog {tara frey: typing out loud} has inspired thousands with its honest, well-written, and often funny prose about subjects both professional and personal. Her blog was honored as a Typepad Favorite Blog in November 2008 and receives more than 6,000 hits a day. Her articles about the lives and blogs of creative bloggers appear regularly in Romantic Homes, Romantic Country, and Artful Blogging.

Blogs are everywhere. They have exposed truths and spread rumors. Made and lost fortunes. Brought couples together and torn them apart. Toppled cabinet members and sparked grassroots movements. Immediate, intimate, and influential, they have put the power of personal publishing into everyone’s hands. Regularly dismissed as trivial and ephemeral, they have proved that they are here to stay.

In Say Everything, Scott Rosenberg chronicles blogging’s unplanned rise and improbable triumph, tracing its impact on politics, business, the media, and our personal lives. He offers close-ups of innovators such as Blogger founder Evan Williams, investigative journalist Josh Marshall, exhibitionist diarist Justin Hall, software visionary Dave Winer, “mommyblogger” Heather Armstrong, and many others.

These blogging pioneers were the first to face new dilemmas that have become common in the era of Google and Facebook, and their stories offer vital insights and warnings as we navigate the future. How much of our lives should we reveal on the Web? Is anonymity a boon or a curse? Which voices can we trust? What does authenticity look like on a stage where millions are fighting for attention, yet most only write for a handful? And what happens to our culture now that everyone can say everything?

Before blogs, it was easy to believe that the Web would grow up to be a clickable TV–slick, passive, mass-market. Instead, blogging brought the Web’s native character into focus–convivial, expressive, democratic. Far from being pajama-clad loners, bloggers have become the curators of our collective experience, testing out their ideas in front of a crowd and linking people in ways that broadcasts can’t match. Blogs have created a new kind of public sphere–one in which we can think out loud together. And now that we have begun, Rosenberg writes, it is impossible to imagine us stopping.

In his first book, Dreaming in Code, Scott Rosenberg brilliantly explored the art of creating software (“the first true successor to The Soul of a New Machine,” wrote James Fallows in The Atlantic). In Say Everything, Rosenberg brings the same perceptive eye to the blogosphere, capturing as no one else has the birth of a new medium.

The editors of The Huffington Post–the most linked-to blog on the web–offer an A-Z guide to all things blog, with information for everyone from the tech-challenged newbie looking to get a handle on this new way of communicating to the experienced blogger looking to break through the clutter of the Internet. With an introduction by Arianna Huffington, the site’s cofounder and editor in chief, this book is everything you want to know about blogging, but didn’t know who to ask.

As entertaining as it is informative, The Huffington Post Complete Guide to Blogging will show you what to do to get your blog started. You’ll find tools to help you build your blog, strategies to create your community, tips on finding your voice, and entertaining anecdotes from HuffPost bloggers that will make you wonder what took you so long to blog in the first place.

The Guide also includes choice selections from HuffPost’s wide-ranging mix of top-notch bloggers. Among those who have blogged on HuffPost are Barack Obama, Hillary Clinton, Larry David, Jane Smiley, Bill Maher, Nora Ephron, Jon Robin Baitz, Steve Martin, Lawrence O’Donnell, Ari Emanuel, Mia Farrow, Al Franken, Gary Hart, Barbara Ehrenreich, Edward Kennedy, Harry Shearer, Nancy Pelosi, Adam McKay, John Ridley, and Alec Baldwin.

Facebook’s popularity is skyrocketing, drawing more than 50 million people to this combination online village green, personal Web site creator, and souped-up address book. But one thing you won’t get when signing up is a printed manual. Enter Facebook: The Missing Manual–your witty, authoritative, full-color guide to unlocking everything Facebook can do.

Facebook: The Missing Manual Sneak Preview: Five Tips and Tricks

1. Never check the “Remember me” box when logging onto the site. (Doing so puts your account at unnecessary risk and saves you very little time or effort.)
2. When you register for the site, use your actual birthday so that your friends will get an automatic heads-up a few days before the Big Day (all the better to fete you with).
3. Never add compromising photos or info to your Facebook profile; bosses, teachers, hiring managers, and others can use legitimate means to see your profile *even if* you think you’ve adjusted your privacy settings to prevent them.
4. If you’re on Facebook to find a gig (or a date), be sure to sprinkle keywords liberally in your profile descriptions. Doing so ups the odds of your appearing in other members’ searches.
5. Before you fill out your profile, first head to the main menu and click the “privacy” link (little-p) and follow the steps in Chapter 12 of the book to customize who gets to see how much of your personal information.

Stop pushing your message out and start pulling your customers in

Traditional “outbound” marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online.

Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites.

• Improve your rankings in Google to get more traffic
• Build and promote a blog for your business
• Grow and nurture a community in Facebook, LinkedIn, Twitter, etc.
• Measure what matters and do more of what works online

The rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell.