Bloggers R Us

If you do some surfing around the web, you will probably find that a majority of people advocate WordPress than Blogger.

Do you know why?

WordPress has an almost rabid following because it is built for ‘Web 2.0′. It comes with the inherent ability for users to utilize third party plugins, as well as tiny add-on programs called widgets. These add-ons enhance the functionality of the blog and make it better looking. If you do a search on Google for WordPress widgets, you may come back with a few days worth of data.

So if WordPress has so many cool plugins and widgets, then why do I recommend Blogger. The answer is not complicated. I am looking for traffic from the search engines and in particular visitors from Google. Since Google owns Blogger, I think we would be simple minded not to make an educated guess that they give Blogspot.com blogs more search engine oomph. To me that is what it is all about.

Also, it is so simple to produce blogs using Blogger. Even a person with no prior blogging knowledge can have a blog set up within 10 minutes. It is also extremely straightforward to add Google AdSense to Blogger blogs, while it can be a challenge on WordPress blogs. Once you have gotten your AdSense publisher ID, you just click a link to add an AdSense block to your blog and you can start earning income.

So the selection is clear-cut, if you want a more aesthetically pleasing blog, then go with WordPress. If you want a blog that you can throw up easily and quickly, get boat loads of traffic and make some quick AdSense money, then go with Blogger.

There are now some excellent software tools available, that let you set up and administrate multiple Blogger blogs from one central location. This makes it much simpler to monetize your efforts with Blogger.

Blog is short for Web Log or Weblog and the Blogosphere is the online blog world, some parts of which are hyperlinked extensively to each other.

This is the Wikipedia definition: Blog is short for weblog. A weblog is a journal (or newsletter) that is frequently updated and intended for general public consumption. Blogs generally represent the personality of the author or the Web site.

I recommend that you read lots of people’s blogs to learn what blogs are. Go to your favorite search engine and type in the word ‘blog’ and the subject you’re interested in. For example, ‘web design blog’, or ‘blog music’ , or ‘sports blog’. You’ll find lots of blogs that way.

Blogs have become a way in which regular, non-technical people can post information to the Web as easily as they can access it.

Why are blogs so important?

Well, they’re not that important, yet. But they could be soon, and most likely will be. In fact, some would argue that they are already vital in today’s Web business world. I am not ready to agree to that yet, but it is becoming more obvious to me over time that blogs can no longer be ignored in business.

Online businesses can benefit from blogging by taking advantage of a vehicle for easily posting new, original, and business-related content on a regular basis.

Here are some more business benefits of blogging:

• Blogs help to position you and/or your company as experts and leaders in your industry.

• They’re interactive in nature. At the end of each blog entry is usually a link that allows anyone to add their own comments to your blog entries. This allows your customers and potential customers to make comments about your products or services or ask you questions to help them in their buying process.

• Blogs are marketed easily and quickly by their RSS feeds

• Blogs allow you to stress your choice of products, services, relevant news stories, quotes, pictures and more with your audience, customers and potential customers.

• People are generous with adding links to your blog if the content is good, especially within their own blogs. More links means more traffic and better search engine rankings.

Here are some ways in which you can make revenue from your blog:

1. Selling advertisements. Whether you use banners or text links, if your site draws a regular audience interested in your blog topics or theme, try to offer ad space to organizations that are looking to market to your audience. In fact, if your blogs becomes really popular then advertisers will call you.
2. Offering Google’s AdSense. Google’s website explains, “Google AdSense is a fast and easy way for website publishers of all sizes to display relevant Google ads on their website’s content pages and earn money.” learn more about AdSense.
3. Affiliate Programs. Affiliate programs allow Web sites who provide links to your site to receive payments or reciprocal advertising in exchange for promoting your Web site. In the case of blogging, this is reversed, where you post links within your blog, and collect money from the owners of those links when they result in a click-through and sale.

Here are some websites where you can get your blog listed in:

• BlogWise – http://www.blogwise.com
• Blog Search Engine – http://www.blogsearchengine.com
• Blog Hub – http://www.bloghub.com
• Blog Daisey – http://www.blogdaisey.com
• Get Blogs – http://www.getblogs.com
• Is Blogs – http://www.lsblogs.com

How to blog for business:

First you need to get blogging software. You can choose to create a blog that is housed on another site such as http://www.blogger.com (which is a blog service) or you can host it on your own Web server. I recommend the latter since the links that are developed by others pointing to your blog won’t be counted in the search engines. This is because the links are attributed to domains, so a link to http://MyNewBlog.blogger.com gives a link credit to blogger.com and not your domain.

If your blog is a business blog, you really ought to host your own blog as opposed to using a blog service. You’ll need the extra functionality and control.

If you plan on hosting your own blog and if you plan to use a UNIX Web server platform then you need to go with blogging software such as Movable Type, for example. If you have a Microsoft Web server platform for your site then you’ll need software such as BetaParticle blog. Here is a great list of various blog software: http://www.lights.com/weblogs/tools.html

Next you’ll need a database to hook your blog up to. The database is what stores the blog entries, among other things. If you don’t know if you have a database on or connected to your website server, or if you don’t know how to hook up your blog to your database, contact your host company or Web server administrator for help.

Once you have the blog set up on your domain (for example http://www.MyWebsite.com/blog) and you’ve hooked it up to a live database, you can start blogging. Generally, each entry is also a day. So you can write a new entry every day, or whenever you want, and that entry will show up on the blog at the top, moving older entries below.

You ought to think of a theme for your blog. In other words, your blog could be about your personal experiences in the industry you’re in. It could be about your company’s product reviews, or new services. It could be about your thoughts and opinions about issues related to your industry. It could be a place where you regularly find and list new resources to help others in your industry. The list is endless. But be sure to stick to a theme and be original. You want to offer something of value to your website visitors.

Sticking to theme helps you position yourself for future advertisers and also makes for better reading for your visitors. Furthermore, you want to give a good impression with your blog and with each and every entry if you want it to augment your online business. Finally, sticking to a theme helps with the search engines since it’s believed that engines determine website themes and use this information for ranking.

Of course your blog could be about personal things too. Many blogs are just that, an online journal. But since we’re interested in Web business here, I am discussing business blogs only.

What’s great is that blogs get indexed easily and quickly by search engines. Each entry is another “page” that can be potentially listed in Google for example, which will drive more traffic to your site.

Another neat thing about running a blog once it’s set up is that you do not need to be technical at all to make regular entries. This is helpful if you want to delegate the writing to someone else, since technical skills won’t be a prerequisite. This allows you to have the most qualified person regarding the blog’s theme and hopefully the best writer actually making the entries.

Be creative. Add images to your blog entries to spice things up a bit. Although blogging can be lonely, keep at it. Sometimes it seems like you’re just writing new entries each day for yourself only. It may be a while before someone chooses to add a comment to one of your entries. You may not hear from anyone for a long time. But that doesn’t mean people aren’t reading it. In fact, check your website statistics to see just how many people are visiting your new blog. As you add more entries, get your blog listed on other sites and market your blog. It will build, and eventually you’ll have a nice following of engaged readers.

Most importantly, be sure to pepper your entries with calls to action. For example, if your business blog is attached to your travel website and the blog’s theme is traveling and finding great travel deals all over the world, make sure you add a link to an entry that points people to a travel special you’re running on your website. What would be even better is a blog entry about the fantastic vacation you took to Hawaii and included at the end was a link to cheap Hawaii vacation deals on your website.

Copyright Jason OConnor 2006

You know, normally you can find a definition of a word or phrase by typing “define: your phrase here” into google and come up with a lot of results. Currently there are millions of blogs and there are hundreds of people who call themselves “Blog or Blogging Consultants”, yet when you type “define: Blogging Consultant or Blogging Consultant” into google you get no definition.
That is probably a good thing for most blogging consultants because without a definition, there is no standard to hold them to. I’m not claiming to be the blogging guru of all time or anything of the sort. So before you “blogging consultants” out there start getting defensive about this, think before you write. If you get too nasty about the post I may ask you to define “blogging consultant” and without google many of you couldn’t do it.
Now that is out of the way, lets talk business. Every business should have a blog. There are so many reasons for your business to have a blog it would be hard to write them all in one blog post, so lets assume you know your company needs a blog.
So do you hire a blogging consultant? What qualifications do you look for in a blogging consultant? What does a blogging consultant look like? How much should I pay a blogging consultant?
Lets start with “Should you hire a blogging consultant?”
The quick answer is yes, but lets go into why first. There are a lot of things that go into making a blog popular. Technorati tags, submissions and pings to bloglists and blogsearch websites, learning how to get on the right blogrolls, etc.
If you are new to blogging it takes awhile to catch on to most of these things and most blogging consultants say that all of the above is necessary if you are going to have a successful blog.
There are more things to add to the list but this article isn’t about how to run a successful blog, it’s about blogging consultants. Hiring a blogging consultant can save you from making a lot of early mistakes and get your blog found a lot quicker than trying to do it on your own.
Now all the blogging consultants are liking me again. I can tell. But will it last?
What qualifications do you look for in a blogging consultant?
Here is where things get ugly between me and the blogging consultants. Most blogging consultants are . . . well . . . bloggers. Many of them have what they think is a successful blog although many bloggers have different ideas for what success is.
Some think it’s defined as how much they made on google adnonsense last month. Others count success by number of visitors to their website or the number of comments that appear on their blog. Still others measure their success by what the other bloggers think about them.
What do all of those bloggers who are blogging consultants have in common? They all think that having a successful blog automatically makes you a qualified blogging consultant. I told you it was going to get nasty. After this article if I measured my success by what the other bloggers think of me then I’m doomed!
Fortunately I don’t measure my success in terms of what the other bloggers and blogging consultants think. Lets get back to those qualifications for a blogging consultant.
First of all a blog is a website. It is a website that is updated often in most cases, but it is still a website. Each blogpost becomes a page of that website. So with a blog you are creating more webpages to your website as often as you post to your blog.
Now I have a question for you. Would you first look to hire a blogger to do search engine optimization for your website? Would you first look to hire a blogger to handle your AdWords campaign? Would you first look for a blogger to build your website for you?
The answer to all of the above is probably no, unless the blogger also has experience in those fields and not just for their blog. Actual websites they have built, optimized, and marketed for themselves and for clients.
A blogging consultant should not just be a blogger. They should also have all of the skills necessary to run a website. Now the blogging consultants are all mad at me again. But think about it. Many bloggers know how to write. They know how to get into the right circle of blogger friends who will link to them. They know about blogging.
So if all you need to know is how to write a blog, then hiring a blogger who knows how to write is the answer, but if you need someone who is going to manage your blog for you including posting to the blog, search engine optimization, link popularity, (and not just from blogrolls), and marketing, then you need to hire a webmaster who also blogs.
Okay, How much should I pay a blogging consultant?
How much do you have? Just kidding. A lot depends on the type of blog you want or have. A corporation blog has to pay more, not because they have more, but because there are all kinds of legal and policy matters that have to be considered with every single blog post and every single link to or from another blog or website. A small business blog doesn’t have many of the same issues as the corporate blog, but still has certain standards that need to be met.
If you have ever hired a webmaster, not a web designer, a webmaster, (Thats another article), or a Search Engine Optimization Company, or a Search Engine Marketer, or even just a Marketing Consultant, (The just was in there just so I could make consultants mad again.), then you have an idea of what a blogging consultant should cost.
Now keep in mind, if you are hiring a blogging consultant to strictly teach you how to blog, then it’s not worth as much money as when you hire a blogging consultant who is also going to perform all of the services a Webmaster and Internet Marketer would provide plus search engine optimization.
Ha ha! I still didn’t say how much it costs. It’s coming. Read on.
What does a Blogging Consultant look like?
He or she looks like someone who has more than just a blog or blogs. Someone who also owns and manages several websites for themselves and for clients. As I said before a blog is still a website.

Blogging is one of the most popular activities people do on the Internet today. According to Technorati, there currently are seventy-five thousand (75,000) new blogs everyday and about 1.2 million new blog updates everyday. As the activity of blogging gets more popular, there will be more and more tools that will be created to specifically address the needs of the blogging population of the Internet users. This article will attempt to catalog some of the best ever blogging tools created for users. To help users find the tools that they need, these blog tools are classified here into four main categories – blog publishing, blog reading, blog searching and the blog toolbox – a collection of tools important to the serious blogger.
Blog publishing
Blog publishing tools can be further categorized into three sub-categories: Online blogging services, do-it-yourself blog publishing platforms, and accessory blog-publishing tools. Blogging services provide the blog engine that you need to get yourself started in blogging as well as the hosting. Though most of the services offer this for free, some of them require that you become paying members in order to fully enjoy all the benefits.
Blogger – Google’s Blogger is one of the earliest blogging services and it helped popularize blogging. It is one of the easiest ways to get started blogging because of the focus on usability and easy blog creation. The Blog this feature, which is integrated in many Google tools, makes posting to Blogger possible in many different situations. It is also integrated with Google’s Adsense advertising program that makes monetization of your blog quick and easy.
TypePad – Typepad is the largest paid-blogging service around. As mentioned, a paid subscription is required to create a blog using the service. It uses the Movable Type blogging technology but it caters more to the non-technical users.
Wordpress.com – one of the newcomers in the online blogging services, WordPress gets its credibility from the success and popularity of the blogging engine that it uses -Wordpress.
Xanga – Xanga is one of the largest blog-networks, boasting a user base of 27 million users worldwide. It edges over its competitors by offering excellent community features such as blog rings, metros, and a social networking profile system.
MSN Spaces – Although it is relatively a newcomer in the blogging services space, MSN Spaces boasts of a huge user base, because of the ease at which existing MSN services users were able to start blogging. The integration with the rest of MSN’s services (hotmail, messenger) makes Spaces a very good blogging option for the existing users.
Do-it-yourself blogging platforms on the other hand, only provide the blogging engine. Although you have to find your own hosting service, DIY blogging platforms give you more control in configuring your blog. Below are some of the best DIY Blogging platforms.
Movable Type – Movable Type powers TypePad and it adds the usual advantages of a server-side blogging platform: flexibility, more advanced configuration, and total control over your blog.
Wordpress – WordPress is an increasingly popular open-source blogging platform that is written in PHP and backed by a MySQL database.
Radio Userland – Radio Userland, one of the earliest content management systems used by the pioneering bloggers, is still a good blogging platform choice. It has solid RSS features that include a built-in aggregator. Configuration is done in a desktop web server then it is upstreamed or sync to the web server. This gives the blogger a cached copy of the whole blog.
Blog posting tools are third-party applications that are used to compose and publish blog posts. These tools usually support multiple blogging services and are ideal for those without a persistent Internet connection.
W. Bloggar and BlogJet – these are two of the best blog-posting tools in the market, and both are available for free. They support almost all of the blogging platforms. They do what most web-based posting apps does, including rich text editing, with the added feature of being able to save your drafts offline.
Performancing for Firefox – a Mozilla Firefox extension that allows you to immediately compose a blog post while using the Firefox browser. It is Ideal for active bloggers who use Firefox as their web browser. It automatically saves your unpublished posts.
Blog Reading
RSS/Atom aggregators and other RSS tools belong to this category.
My Yahoo – My Yahoo tried to bring the concept of RSS subscription to the Internet masses. Though it lacks the more advanced features, it serves well as a good aggregator.
Google Reader – Google’s web-based RSS aggregator that features an AJAX-driven user interface. It has a good support for tags or labels, and features a very nice reading interface. One of its best features is its labels-sharing feature that allows you to put aggregated content to your blog.
Bloglines – Bloglines is one of the most widely-used web-based RSS Reader. It uses the traditional two-frame reading interface, and subscriptions are grouped into folders. It has a good blog-suggest feature, that uses linking analysis to suggest which blogs might be of interest to you based on your existing subscription set. You can also share your subscriptions using Bloglines.
Blog Search
Tools used to search information and blogs, and to watch the blogosphere for topics or issues being actively discussed.
Technorati – Technorati is one of the best blog search engine, feature wise, and is indexing over 49.4 million web blogs. It serves as a one-stop shop for those who want to know the current happenings in the blogosphere, including features such as blog ranking based on linking, personal aggregator (for those who login) and many other nifty tools.
Sphere – one of the newcomers in blog search that came even after many other engines have folded down already. It promised to deliver more relevant blog search results, and it rightfully did so, as attested by its early beta testers. It features a “sphere it” feature that allows you automatically query http://sphere.com to see topics that might be related to what you’re currently reading.
Blogger’s Toolbox
A collection of other tools essential to the serious blogger
Mint / Measure Map /Google Analytics – these are three different tools used to analyze your blog statistics. Mint specializes in giving you a big-picture snapshot of your traffic, somewhat lacking in the providing specific details, something that Google Analytics is good at. Analytics can provide detailed information on what’s happening on your blog, which contents are popular, what keywords used in searches that bring you readers, and many others. It features a calendar to specify the time range of the analysis that you want to see. Measure Map, like Analytics is a fresh acquisition of Google, but still in early stages. It somewhat sits in the middle of Mint and Google Map in terms of what information is provided.
Akismet – Akismet is a highly-acclaimed anti-comment spam plugin for WordPress blogs. It is free for personal use.
Feedburner – Feedburner is a tool that “burns” your RSS feeds in order to add tracking and analysis features. This way you can see statistics regarding your RSS subscribers.
The tools listed above are just a few of the many others that can help users; from those who are just starting to blog to those who want to become even better bloggers. It also includes some tools for searching and aggregating blogs, because a good blogger must learn to watch the blogosphere closely if it wants to be able to make more effective blog contents.

Blog is short for the word weblog. A weblog is a journal (or newsletter) that is frequently updated and intended for the consumpution of the general public. Blogs generally represent the personality of the author or the Web site. Blogs can be used in the business world as well. Blogs started in the late 90s and have increased in popularity over the past months. Many people have started to create their personal blogs to express their thoughts and feelings. Internet companies have also started their blogs to inform consumers on the latest product news and reviews.

Blogs are now being used in internet marketing media field. Previously, Internet marketing was done by placing banners and links on popular websites, such as news and information sites. Links were also included on newsletters and marketing letters sent to the members of their mailing lists. Lots of people spend time reading blogs. People read their friend’s blogs, their favorite author’s blogs, blogs on topics that they are interested in, and blogs on product reviews. With the increasing popularity of blogging, it is even feared that people rely on blogs to get the latest news.

Although news reports from blogs may not be reliable, some people look for product reviews through blogs which in some cases is more dependable. While it is true that some media persons are being paid to write good reviews about a certain product, blog writers write about their actual experiences with products and services from a company. Since there are many people who read and start their own blogs, blogs are a good medium to market a product. Increasing blog traffic means an increase in product sales.

Joining affiliate programs and sites which will list your blog under a certain search category or name can increase your blog traffic. You can also have your blog advertised in popular websites. This, however, will cost some money and is not advisable if you have just started blogging. A writer who has just launched his/her blog will want as much traffic as possible to increase advertisements on the site. Also, some advertisers pay every time their link is clicked or the page that has their link is viewed.

When you have increased traffic on your blog, you should try to keep your visitors coming back and recommending your blog to friends and colleagues. This can be done by having informative or amusing content and good blog layout and design. You may develop your blog’s content or you can also acquire the services of a web content writer to provide you with the blog articles.

A blog’s layout and design also plays a big role. While most of the companies offering free blog hosting offer pre-selected templates, there are also some that allows customization that if you utilize this feature correctly can increase your blog’s traffic.

Make your blog stand out from the millions of blogs out by following the guidelines below:

Customize the banner.The banner usually has the most generic designs that are common to the blogs from a blogging company or service. You can personalize this banner by having a graphic with the dimensions of the banner. You can also edit the graphic so that it will also include the title of your blog. In this case, you can create your own graphic or you can purchase professional looking graphics online for less than $10.

Personalize photos. Of course, most of the photos that you will be posting will be your own. However, if you don’t customize the photos before posting them, you may miss maximizing the enhancing benefits graphics can add to the page. Adding photo borders can help the photo stand out from the page. It can also add to the design of your blog. You can choose a standard border or you can also create your own border which can be associated with your blog’s templates.

Add a favicon. Don’t you think sites with icons on the address bar before the website’s URL are cool? Many people do. These favicons add a professional look to the URL. These easy to do using photo or graphic editing softwares.

Include RSS feeds.This is a cool way to inform people with newsreaders about your blog headlines. Tutorials on RSS feeds are available on the internet.

Advertisements. If you have signed-up with Google Ad-Sense, which I am sure you would like to do, make sure that the ads are conveniently placed that these will not hinder your readers’ ease in accessing the information on your blog.

Check out blog templates, layouts, backgrounds, textures and skins from sites.There are sites that offer free blog templates, layouts, backgrounds, textures and skins. You can make use of these so your blog will not look generic like most of the blogs hosted by the service provider.

Audio makes your blog more personal.Not only does audio personalizes the blog; it can also keep your visitors coming back. You can try having streaming radio stations, mp3 file or playlists loading with your blog.

A well designed and run blog is a great internet marketing tool that can increase your product and service exposure and ultimately your sales. Following the ideas above will provide you with a great blog design.

I have been blogging for years now. It started as a hobby and has grown from there. I teach blogging classes now for Mastermind Pros. Blogging is a great hobby and it can also be used as a way to start your identity on the World Wide Web. Blogging is much easier to start than a web page, and it is a lot easier to maintain then a web site. There are quality Free Blog Hosts available, so there is really no reason not to get started today. Here are my top 5 hints if you are just beginning as a blogger.
Always Start With a Free Blog
I recommend Word Press or Blogger for the best places to get started in blogging. They both are easy to set up and use. Blogger might have better and easier to get help. However Word Press keeps adding more advanced features and does have a pay feature for more upgrades. With each Word Press account you can have more than one blog, and Blogger does offer the same feature, too. For this article I am just going to focus on Word Press. The reason for this is because most of the blogging information I have found out there for free chooses to focus on Word Press, and as you grow in your blogging experience you will most likely end up with a Word Press blog.
Think of a GREAT Name for Your Blog
If you are starting with Word Press, you will want to register an account, but for each blog you want to have a creative name that you choose for you blog. For example if you were writing a blog about being a teacher you might want to see if you can get a name for your blog that has teacher “style” keywords for the title. Another example might be My Life In Room 5 for your main title. You can change the title of your blog at any time that you want so if next year you were moved to room 22, you can just edit your title, but to choose your URL it would be different.
Picking the URL
The URL is simply defined as the Universal Resource Locator. An Internet World Wide Web Address. When you choose a URL for your free Word Press Blog it is shown as: name.wordpress.com. You would substitute your name for your blog where “name” is. Your “name” can be one word or a combination of words with no spaces between them. Several of the good names are already taken but with imagination and patience you can find a suitable name. Maybe choose your own name, for example. mastermindpros.wordpress.com I was able to get this blog just now. Remember that the URL title you pick is permanent unless you choose to delete it. You can delete free blogs at any time.
Make a Commitment to Post Often
Most people start blogging because they have something to say! Some people start them for other reasons but having been a Blogger for several years now and a visitor to several blogs, I still feel the majority of blogs out there are started by people who enjoy writing and have something to say, even if it is just commenting on news articles or sharing their poetry. Some people enjoy ranting. Have you visited other people’s blogs before? Go to any search engine and type in the name of something you are interested in like: Johnny Depp Blogs and see what shows up. I got over 276,000 results for that search on Google. So you can find people with the same interests as yours. You can read what they have to say then go comment on their blog and write about it on your blog. You can ask people with similar interests to share on your blog, too.
Do Not Delete Your Blog
Maybe you have started your blog and you hate it. Well think once, twice, three times and more about whether or not you want to keep or delete your blog. Why do I suggest keeping your blog? The main reason I suggest this is because you are starting your presence on the internet. That might not mean much to you if you are new, but it might mean more in months or years to come. Your blog is real estate in the World Wide Web Land. Real Estate here can become valuable, too. You can become valuable as you grow your property (your blog). Blogging is a fun hobby, but you never know what the future is going to hold for you or where you hobby might lead you. Especially if you are building your blog over time, and you are following some of the steps I mentioned in #4 above. People on the internet and bloggers are usually a friendly group. We love to have comments on our blogs. We usually respond to them. It is a special present to us when someone takes the time to make a comment. We love suggestions and people sharing what they are doing, too. The only thing that most bloggers hate is SPAM! That is where people post only to sell something or lead people to websites that they might not want to go to. Don’t fear that though since Word Press has powerful filters now and you get to approve what people can say on their comments.
You will find that Blogging is a lot of fun! If you can send emails you can blog. It is very easy to start up a blog using Word Press or Blogger. If you have been thinking about starting a blog and have not done so yet, my advice is to get started. It is a great free hobby and you never know where it might lead you. Share your interests with the world. There are thousands of readers out there searching for information. Perhaps they will find you. I hope you will enjoy your blogging experience as much as I enjoy blogging and reading blogs, too.

All the hype about the sale of Weblogs Inc. to America Online (AOL) has given rise to the now famous question – How much is your blog worth? In acquiring Weblogs Inc., AOL has provided some concrete metrics to future valuation of blogs. How much will traditional media be willing to pay for a blog? Conversely, how much would you sell your blog for?
AOL-Weblogs Inc. Deal – Benchmark for Future Blog Valuation
Weblogs Inc was established by Jason Calacanis and Brian Alvey in 2003. It is a network of blogs which includes under its wings successful blogs such as Engadget and Autoblog. Jason Calacanis pointed out that Weblogs Inc. earns in excess of $1 million yearly in Google Adsense revenues alone.
AOL purchased Weblogs Inc. for a confidential sum assessed at somewhere between $25 – $40 million. After said purchase, Tristan Louis came up with a blog valuation scheme based on the deal. He created a chart of blog value using the value of each inbound link to Weblogs Inc. as the basis. It is common knowledge that blog readers follow links. Search engines also act as users and primarily determine blog quality rankings based on linkage data thus direct and indirect value links are a great proxy for value measurement. In the blogosphere, conversations that nurture connectivity represented by links and indexes like Technorati give a vantage view of the value of a blog.
Tristan Louis itemized the publicly available data (list of blogs indexed) at Weblogs Inc. network including the number of inbound links (Technorati blog numbers) per blog divided by the purchase price to determine the value of an inbound link to a blog. At the rumored price of $25 million, the estimated value is $ 564 per link. At $30 million, it is $677.57 per link and $903.42 at an acquisition price of $40 million. Interestingly, the consumer segment chalks up the biggest percentage of linkage. Engadget represents over a third of the overall network traffic.
Applying Tristan Louis’s Weblogs Inc, sale, Dave Winer has also sold http://Weblogs.com to Verisign for a rumored price of around $2 million. Blog entrepreneur Nick Denton, founder of Gawker Media has signed a deal with VNU Media to publish Gizmodo (gadget blog) across Europe in six languages. VNU Media is a leading worldwide information and media company which owns ACNielsen, Billboard, The Hollywood Reporter, among others. With this deal, blog publishing has hit big time.
However, the value of a blog is not calculated based solely on links using AOL’s purchase of Weblogs Inc. Jason Calacanis, the man behind Weblogs Inc., disputed using links alone as proxy for the value of the blog network. He reiterated that the acquisition price was based also on the ever reliable revenue, earnings, management and other metrics.
Tristan Louis based his valuation scheme on links to a blog but he also acknowledged the significance of technology, talented management team, financial performance and growth. There is direct correlation between links, traffic, revenue and earnings capacity of a blog or blog network but it takes sound management to maximize all these potentials.
Value of a Blog – Some Metrics to Consider
How much is your blog worth? There is no one standard gauge yet. But one way to measure the value is to look at certain factors to gain a better perspective on how to measure the future value of a blog.
Aside from number of links as mentioned earlier, traffic level is a key factor in determining blog value. Highly trafficked blogs definitely have a bigger potential for earning compared with those blogs with few readership. A blog’s success is highly dependent on visitors/readers. However, ascertaining the value of traffic is a thorny issue. Some bloggers value traffic anywhere from $3 to $10 per hit a day. From this data, a blog with 2000 unique visitors (page views) would be worth between $6000 to $20,000. The downside to this valuation approach is that some traffic is more valuable than others. A personal blog might have 1000 unique visitors but more difficult to convert to revenue than a blog with 1000 readers that blogs on the topic of digital cameras.
Aside from diverse traffic streams that come from bookmarks, direct links or RSS subscribers will make risk of losing traffic low. Social bookmarking sites are inching their way to becoming prime sources of traffic, with peer referral at times carrying more weight than search results. There are a number of well known bookmarking sites you should link to. Top bookmarking sites include Furl, http://del.icio.us, Diggs, to name a few. By leaving an RSS (Really Simple Syndication) feed, you can feed you readers’ desire for information. Visitors can get automatic updates whenever you provide new content. Having a fairly good base of bookmarkers and subscribers ensure a steady flow of fans and repeat readers – the all-important traffic.
In the blogosphere as in any other field, revenue or earnings is a major focus. a logical approach to blog valuation would be to base its worth upon current and projected earnings, assuming that your blog is earning something to start with. Again, there are varying views on how to use current earnings to measure a blog’s value.
Some bloggers opine you should expect six to eight months earnings as your blog value. A blog with a daily income of $150 would be worth between $27,000 – $36,000. Still, others determine a blog’s value as being two years of current earnings. A blog earning $150 a day would be worth $108,000. Again, there is a huge disparity between these methods of assessing value. Having diverse streams in the form of multiple affiliate programs also increases blog revenue. An affiliate program is an advertising model in which a blog owner markets via his blog a given product, on behalf of another company. The blog owner is reimbursed a percentage of all sales sold thru his affiliate link. Reimbursement rates can vary from 1% and upwards. Google Adsense is a prime example.
Visitors access blogs throughout the Internet primarily through search engines. If your blog does not have a post appearing in the top ten search engine rankings, the chances of visitors reaching your blog is low. A blog’s presence on relevant search engines is a significant medium for maintaining a blog’s success. Search engine ranking and pages indexed in search engines is critical for generating traffic to a blog. Having your blog among the top results of a search or receiving a high Google PageRank (a system for ranking blog posts) would increase your blog’s overall value.
High quality content will always be a key factor for determining a blog’s value. As has been said time and time again – Content is King. Moreover, search engines can only “read” a blog. What attracts a search engine are the words, the content of a blog that explains, informs, shares and educates readers. Good content increases blog value.
All these aforementioned objective metrics can be considered in assessing the value of a blog. Added to all these, a talented management team behind a blog, its underlying tools and blog technology in use can further help to estimate the future value of a blog.

 

Whether you have only recently decided to become a blogger, or have been blogging for quite some time, you will be keenly interested in what advantages a web hosting company offers you. Remember that since you are embarking on a blogging career, that you are mainly interested in features that will simplify the process of blogging or enhance it.

 

What are some of the most important features that bloggers look for in web hosting? Let’s start with the most important factors: web space. You need to ensure that you have enough storage space to post for years on end and that you won’t inadvertently violate any contracts. It’s not uncommon for bloggers to seek out contracts with unlimited storage space, which provides total peace of mind. In addition to web space, bandwidth is an important issue. Bandwidth refers to the amount of data transfer that is allowed every month. Most websites believe they are quite generous in providing up to 33 gigabytes of data transfer per month. However, bloggers are more impressed with unlimited bandwidth options.

 

In addition, bloggers might want the ability to use or install various applications on their blog, such as SSH, SSL, FTP, Stats, CGI, Perl, PHP or MySQL. Bloggers also want to have freedom to post streaming video content as well as streaming audio and other features that standard web hosting companies may not offer. It can be difficult to design your own blog using HMTL or Front Page Express. Therefore, one of the most important features for new bloggers is a drag-and-drop site builder, which gives users a What-You-See-Is-What-You-Get style program to make the blog creation process very easy to follow.

 

Blogging can be serious business and if there is a technical problem you want to know what is happening. Therefore, there are two important features to look out for, including 24-hour technical support (and toll free at that) and 24-hour server monitoring. A 30-day satisfaction guarantee is also recommended in case you run into an unchangeable feature you simply cannot stand. Bloggers today might also demand compatibility with top programs like WordPress, B2evolution, PMachine Pro and Nucleus.

 

How do you know which blog hosting company offers the best deal? Read the reviews of your favorite sites and take note of the averages, noting any site that has pages of negative reviews, as well as sites that have average-to-stellar reviews. Choose carefully so that you can share your blogging knowledge with the world for many years to come.

 

 

An increasing number of business entities are actively using blogs as part of their marketing strategy. Why? Blogging is providing them the ability to connect with their audience thus encouraging goodwill which in turn helps bring sales.
Marketing through Blogging
It is nothing you have not heard for quite some time now. Blogging has caused quite a stir. It has, in fact, continued to proliferate rapidly. In early days, a blog is just a personal online diary. It is a place to publish one’s thoughts, to collect and share things that one finds interesting. It is a venue to express one’s rants, raves and musings. Today, professional and amateur journalists, political pundits, business honchos, entertainers, everybody seems to be blogging. Blogs are now being used to promote a business, run a political campaign, elicit publicity, among others.
A blog or weblog is an online diary of events arranged in reverse chronological order. The author of a blog is known as a blogger and writing or maintaining a blog is referred to as blogging. An individual entry or article is called a post and is available in the form of a blog page for the public to read. A blog may have a commentary box for readers to leave comments or opinions. These comments act as stimulus for further conversations. A business or corporate blog is simply a blog about a specific business. It is an effective medium for communicating with current and potential customers to share knowledge and expertise and foster relationships.
A company that employs a well-planned blogging strategy can spur significant market gains and sales earnings. Marketing is not just promoting a product or service. More importantly, it is about understanding the needs and wants of customers and developing products or services that satisfy these needs and wants effectively.
A blog enables a company to reach out to current and potential customers, in a more personal way. A blog builds connection and links between the company and its key audience which helps the company use this network over time to improve overall business. A business blog especially if regularly updated can inform readers about a company product or service, information, industry news, tips, tutorials or company developments. Links to industry-related stories can also be found in a blog. The way the targeted audience responds to these information or content is important to any company.
A blog is a good venue for customers to air issues, concerns and give comments. Through a blog, customers can give their own inputs. A company can hear directly from customers and understand what they desire to get from a product or service. Sometimes, the most well-intentioned product under perform because of lack of customer feedback. With blogging, a company can ask for feedbacks, albeit not the whole world, but at least the blogging community. Once a company has insights into what a large community thinks of the product or service, the company can then further improve the product or service to meet customer requirements. After all, customer satisfaction is of utmost importance.
A company who listens and responds to customer feedbacks conveys the message that there is somebody who listens behind an otherwise faceless company. Because a blog is conversational, it gives the company a human voice.
This assures customers that there is a “real” person who will take care of their needs. Customers will feel an affinity with the company. Regular visits brought about by regular updates thru fresh blog entries will familiarize the customers with the company and make them feel that they personally know the company. In due time, trust and loyalty is built and relationships fostered. As we all know people generally buy products or avail the services of people they know and trust. Rest assure that return visits to the blog, maybe for more information will transpire even after a purchase has been made. As they say, customer loyalty is the end-all-be-all of marketing.
A company that utilizes customer ideas, feedbacks, and opinions can further satisfy customer needs and wants and thus facilitates goodwill in the blogging community. It is standard practice in blogging to provide a link to a thought originator which is important because backlinks are a method for search engines to rank a blog. Search engine ranking is very important. Google and Yahoo are two of the most popular search engines.
A blog is typically written daily thus the blog post is new. The search engines index the new post more often than the regular website. The result is a high rank compared to a website. If a company has a product to promote and publishes blog posts about the product regularly, chances are one of the blog posts will be found by readers who may be looking for information about the product. Hopefully, after reading the blog post, the potential customer will visit the company website and make a purchase online or buy the product in a “brick and mortar” store. Marketers acknowledge that potential customers can be customers once they find the information they want about a product from the company’s blog.
Another feature of a blog why search engines love it is a blog’s high number of incoming links. Bloggers link to other blogs, articles and websites. The reading audience is exposed to a plethora of information. Bloggers, thus, create and retain a loyal following of readers. PageRanks for blogs are usually very strong too. As you and I know, high search engine ranking translates to high traffic and more sales leads.
Generating Sales from Blogging
The way to get the most from blogging is by building a strong brand. A brand is simply value for the customer. It is good customer service and products or services that will satisfy customer needs and wants. A blog can help a company demonstrates its expertise in its industry or field. Blogs do create buzz about a company’s authority in its niche. A blog connects a company to its target audience and peers and starts a more dynamic conversation with the marketplace. A blog helps to show a company’s value, its online brand on the web. Once a company has built a strong brand, sales will just follow.
Publishing a blog will not automatically generate higher sales. However, it is an efficient way to communicate with customers and prospects. A blog in itself is an excellent tool to support a business, provide value, build relationships and establish brand and image. The ultimate purpose of a blog is to brand, to communicate and to connect. Increased sales should only be viewed as a positive indirect effect of a successful blog.

Wearing a designer’s clothes is an ordinary thing, but it becomes extraordinary if we are wearing celebrity’s clothes. Well, nowadays, we can find so many celebrities building their own clothing lines. They might not a designer, but some of our celebrities are able to create charming dresses and stylish clothes just like designers. One best thing we can find from the celebrities clothing lines is most of the clothes are representing their character, wearable, stylish, but not as expensive as the designers’ clothes.

Gwen Stefani is one perfect example. With her line LAMB, she is dressing up the women with elegant, but phenomenal clothes just like Gwen’s character and appearance; she always looks elegant, extraordinary without looking cheap or too much trying. Punk rock, glamour and chic are her favorite character. In the 2004 New York Fashion Week, Gwen was performing her collections together with world class designers. Our favorite man, Justin Timberlake did not want to keep his look for himself. Therefore, she built a clothing line called Wiliam Rast with his childhood friend.

One of the most popular celebrities with well grown business is the Olsen twins. They have two clothing lines that are made for two different genres: Elizabeth and James with bohemian and glamour genre and the second is The Row that serves simple and casual genres. This couple is now becomes one of the richest young celebrities in their country. When we are talking about fashion industry, we should not forget Kate Most, this one of most popular supermodel is having her own clothing line named Kate Moss for Topshop. Unlike the glamorous dress Kate Moss often performed, this supermodel serve casual and affordable clothes that we can find in supermarket. Checking the celebrity fashion styles is never boring and it cans even so much fun to wear the clothes they designed.