ANDREW79 asked:


Everyone Success can be achieved and interpreted in different ways. Most bloggers are inclined to measure success by the number of traffic or visits generated by their blogs while some bloggers claim themselves successful when they effectively monetize their blogs. However you define and measure success in Blogging, for more details visit to www.instant-blog-and-ping.com Blogging Mix will be a useful concept for bloggers who aspire to become successful.

Blogging has its own mix of elements that I wish to refer to as the Blogging Mix. Blogging Mix is made up of 3Cs, namely; Content, Connection and Continuity. These three elements are vital for the success of every blogger. Just like the marketing mix, the proper management of the Blogging Mix will lead bloggers to a successful blogging experience.

Blogging Mix or the 3Cs (content, connection and continuity)

Blogging Mix embodies all that a blogger should have or should accomplish to become successful in blogging. Content, Connection and Continuity are all that is needed for bloggers to achieve their goals and objectives. Let’s tackle the Blogging Mix one by one starting first with content.

Content

Content refers to the value of posts or entries that a blogger publish on his or her blog. It also refers to the topic, layout, theme, genre, for more details visit to www.instant-blog-and-ping.com tone, use of keywords, HTML and the format of the blog. In short, ‘content is a blog’s internal environment’. Take note that in content, bloggers are primarily if not solely responsible of its outcome.

Perhaps you have heard from other bloggers that content is king, king for the reason that according to them it’s the most important aspect of a blog. I believe that a blog is supported by three elements (content, connection and continuity) in order to be successful. These three elements share the same and equal importance and value. They work like a tripod and the absence of one element makes blogging a failure.

Here are a few questions that can be used to gauge the effectiveness of a blog’s content.

1. Is your blog’s topic timely, relevant, informative or entertaining?

2. Are the posts on your blog presented well for convenient reading? Are your posts free from errors? Are you using your keywords in your posts?

3. Is your blog optimized for search engines? Is it search engine friendly? Are you using tags?

4. Do you spend time to conduct research before writing your entries? Do you take time to understand what your readers need and want?

Any question with a NO answer needs your attention. Take note that these are basic things in blogging. Articles discussing the more technical issues of content will be posted at Blogskinny.com very soon.

Connection

Connection is another important element in the Blogging Mix. Connection refers to the inbound or incoming (link to your web page from another site) and outbound or outgoing links to your blog. It also pertains to a blogger’s network of friends, readers, admirers, competitors and community. Connection should also be understood as the ways bloggers interact with their networks. And lastly, connection refers to the techniques and strategies that bloggers employ to publicize or promote their blogs. In simple words, ‘connection is the external environment of a blog’. While bloggers have more responsibilities to their blog’s content, connection largely depends to the blog’s external environment (i.e. readers, admirers, competitors etc.).

To assess your blog’s Connection, here are a few more questions to guide you.

1. Do you receive positive and negative comments or feedbacks about your posts on your blog? Do you respond to these comments?

2. Do you have an RSS? Do people subscribe to your feeds?

3. Have you signed up in Technorati, Mybloglog, Blogcatalog or Squidoo?

4. Is your blog registered to major search engines? Blog directories? RSS directories?

Continuity

Continuity may sound easy or simple but it actually shares the same level of devotion and hard work that content and connection require. Continuity refers to the continuous development or improvement of a blog’s content and continuity. It also refers to the consistent and continuous updating or posting fresh articles on your blog. Most successful bloggers of today are those people who remained consistent in updating their blogs. Through continuous blogging, a blogger will be able to gain a wide number of readers and will receive more referrals from search engines and other websites and weblogs.

Conclusion

To be a successful blogger your blog needs more than just content, connection and continuity. You should have the proper combination of the Blogging Mix or the 3 Cs depending on the nature of your blog. The proper combination of the Blogging Mix is another article that will be covered in the succeeding posts.

Phyllis Zimbler Miller asked:


Publishing a non-fiction book will usually make it easy for you to write a blog dedicated to your book. The non-fiction subject of your book and related topics can provide ample blogging material.

For example, if you wrote a book on cooking low-fat diets, you could post one low-fat recipe a day along with insider tips to ensure the recipe turns out well. Or if you wrote a book on new social media platforms, you could write each post about one new social media platform and probably never run out of new posts.

The problem of writing ongoing book blog posts really presents itself to fiction writers. If you’ve written a romance novel or a mystery novel, what are you going to write about in your blog posts?

With a little imagination (and you are a fiction writer, aren’t you?) you can come up with interesting posts for your book’s blog. Let’s look at some examples:

You write a novel that takes place in 1970 during the Vietnam War (yes, such as my novel MRS. LIEUTENANT). Because the Vietnam War plays an important role in the novel, you could write posts about historical events that took place during that era or historical events that led to that era. And you could write about the military today fighting in Iraq or Afghanistan and about military families back home. There’s no need to mention your book in every post; the overall context of the blog is about your book.

Now let’s stretch our imagination farther. You write a mystery novel about a series of medical-related murders. You could write posts about deaths that were not murders but were actual medical mysteries. You could also write posts about new hospital procedures that are being implemented to reduce medical-related deaths. And you could write posts telling the family of hospital patients what to look for in suspected medical malpractice.

What if you’ve written a children’s picture book about family members learning to get along? Children are not going to read your blog and their parents aren’t going to read your blog aloud to their children. You could write posts about parent-child issues; if you’re not an expert, you can quote other experts. You could review other children’s picture books on similar topics. You could write posts about children’s literacy issues.

The truth is that you can cast your imagination net far and wide for subjects on which to blog. Just remember that every few posts you should mention your book in connection with that post. For example, if you were writing a post about children’s literacy issues, you could mention that a specific second-grader in your book could read long words but not short words and that her teacher suspected dyslexia.

Or you could quote an entire (short) scene from your novel to illustrate a point you’re making. And, yes, it’s okay that people reading your blog may not know who the characters and situation are. If you choose an appropriate scene, most readers will be able to understand the context of the excerpt.

Fiction authors should be as active as non-fiction authors in the use of blogs to market books. Give your blog readers interesting and well-written posts, and they will read your blog and hopefully buy your book.

Phyllis Zimbler Miller asked:


There are thousands of ways to market your book. And after months of marketing my book MRS. LIEUTENANT: A SHARON GOLD NOVEL, I’ve come up with a list of what I’ve found to be the most effective and important tips for getting the word out on a limited budget about your book.

Tip #1 – Get a website:

Have a website ready to go the moment your book is out. And then connect your website directly to your book’s page on Amazon (and other sites too). (For example, see www.mrslieutenant.com.)

Tip #2 – Write discussion guidelines:

Have discussion guidelines available to download as a pdf off your website. And if you’ve written an adult book, consider including a section of questions for teens.

Tip #3 – Provide free chapters:

Have the first few chapters available as free pdf downloads off your website. This is a great way to get readers “hooked” on reading the rest of the book.

Tip #4 – Do read some books on promoting your book:

Some of the books I found particularly helpful are:

Sell Your Book on Amazon by Brent Sampson (terrific ways to establish a presence on Amazon)

Red Hot Internet Publicity by Penny C. Sansevieri (you can sign up for free email info at amarketingexpert.com)

Plug Your Book by Steve Weber (subtitle: Online Book Marketing for Authors)

1001 Ways to Market Your Books (sixth edition) by John Kremer (huge book so for now I only read Chapter 12 — “How to Sell Books Via Computer”) (you can sign up for free email info from him at bookmarket.com)

Tip #5 – Collect all the publicity tips you can and jump on any opportunities:

Joan Stewart the Publicity Hound (sign up for free email info at publicityhound.com) has great pr tips. And sign up on helpareporter.com to get email updates for story sources that reporters need.

Tip #6 – Start a blog as soon as possible, preferably before your book is published:

Unfortunately I only learned this wisdom right before my book was published, but I did jump right in once I did learn. (See www.mrslieutenant.blogspot.com.)

Tip #7 – Optimize your Amazon presence:

Make sure you take full advantage of author tools on Amazon, including having your blog feed into your AmazonConnect feature on your book’s page.

Tip #8 – Ask book bloggers to review your book:

And if they say yes, be sure to give them a free copy for themselves as well as a free copy for a contest in connection with your book. Book giveaways on book blogs are major attention-getters for people who read. (And if book bloggers really like your book, they’re often willing to post the review from their blog on Amazon and other book sites.)

Tip #9 – Take a virtual book tour:

I used www.pumpupyourbookpromotion.com to take a month-long virtual book tour (your book is featured on blogs with either a review or an interview or both), and I found the experience extremely effective for developing relationships with book bloggers.