Posts Tagged ‘Blog’

Businesses Need a Blog

July 3, 2010 - 5:49 am No Comments

Every business, regardless of its size, needs a blog. I know what you’re thinking: “But I have a professional image to uphold. How can a blog possibly attract new customers and how can it provide them with the information they need?” The answer is simple: A blog can be one of the most decisive public relations tools in your marketing and branding tool kit. Read on and I’ll educate you on the basics of blogs.What is a blog?The term “blog” is slang for “web log.” Wikipedia defines a blog as “a web site where entries are written in chronological order and are commonly displayed in reverse chronological order.” The word can also be used as a verb, meaning to maintain or add content to a blog. To get a feel for the wide use of blogs, consider the following: In September 2007, blog search engine Technology tracked more than 106 million blogs. Some notable corporations that use blogs are HP, Google, Microsoft and ImageWork Studio.Myths and FactsNo doubt the last thing you need is a lecture on the latest Web 2.0 strategies. However, I should correct a few common misconceptions about blogs, as well as why web design companies use them as an effective method for reaching out to their audience.MythsBlogs are used only by teenagers. You need to spend many hours every day to maintain a blog. The word can also be used as a verb, meaning to maintain or add content to a blog. To get a feel for the wide use of blogs, consider the following: In September 2007, blog search engine Technology tracked more than 106 million blogs. Some notable corporations that use blogs are HP, Google, Microsoft and ImageWork Studio. You need to know HTML and have other coding skills to blog.FactsBlogs allow a company to control the editorial content of the web site while restricting/blocking users’ comments. Blogs can be updated as often as you wish. But to make them more effective and valuable to your audience, update them often. Blogs require no knowledge of HTML or special coding. There are numerous blogging software packages on the market that are free. Blogs allow companies to quickly get information out to customers, unlike traditional communication methods. Blogs are an inexpensive way to effectively communicate and share information with your audience. Blogs comprise text and external links, making them search engine-friendly.Benefits of Corporate BloggingIn January 2007, Forrester released a research study centered on “The ROI of Blogging – The ‘Why’ and ‘How’ Of External Blogging Accountability” by Charlene Li and Chloe Stromberg.According to the study, some of the benefits of corporate blogging are: Greater brand visibility in mainstream media on the Web Word-of-mouth advertising Improved brand perception Instantaneous consumer feedback Increased sales efficiency Fewer customer service-driven PR blowupsThe OutcomeConsumers are better educated today because of the vast amounts of information available on the Internet. Not only will a blog convey information to your target demographic faster and cheaper than traditional means, but when coupled with search engine benefits, brand visibility, and a value-based proposition, a blog should be an essential part of your marketing platform.

How to Set Up a Blog and Design it to Look Exceptional

July 1, 2010 - 2:30 pm No Comments

So you probably have heard a lot about the blogging craze everywhere. These days, very few people don’t have blogs. People have blogs for various reasons. To name a few: to express themselves, to give advice and counseling about certain topics, to raise awareness about a certain issue, to make money etc. Yes you heard that right, you can make some money from blogs and a lot of people are doing it!

The first step towards starting a blog is setting up the blog by itself. You can set up a blog with word press, which is the most widespread blog site, or blog spot or blogger, which both are owned by Google. There are many other smaller blogging websites, but the 3 I just mentioned are the most widely spread. Setting up the blog is easy and not that hard. It could be challenging for people who never dealt with the internet and computers before, but most blog sites have easy to follow instructions and guides. I think that no matter how hard setting up a blog could be for someone, it is really worth it.

There are 2 options when it comes to setting up a blog. One is to set it up to be hosted by the blog own server or to be hosted by the server you are using. The only difference is that if the blog is hosted by your own server, you have more freedom in terms of customizing the blog design and look. In addition, if you host the blog and connect it with a link to your website, it will help in search engine rankings.

Here are the steps you have to follow to set up the blog to be hosted by the blog own server:-

1-    Go to the blog site you want to set up the blog with.

2-    Sign up and assign a user name and a password.

3-    Chose the theme you like. These themes are ready made for you and there are so many to suit your taste and the subject of your blog. You can change the theme at any time.

4-    Choose the header. The header is the picture in the theme. You can insert your picture there or any picture relevant to your blog topic.

5-    Choose a title for the blog. This is the headline of your blog. Make it short and to the point.

6-    Set up the description of the blog. Be brief, ad use 10 to 20 words to describe what you blog is all about.

7-    Choose your keywords or tags. These are the keywords that people will find your blog with when they do a keyword search. Choose max 10 highly targeted keywords that are relevant to your blog’s topic.

If you want to set up the blog to be hosted by your own server, here are the steps:-

1-    Go to the c-panel of your hosting account.

2-    Most hosting accounts these days have blog setups with few clicks of the mouse. It is usually a button there that says quick blog setup or something close to that.

3-    Click it and it will ask you for the blog name, user name, and password.

4-    After setting up the blog, you can customize its design and look by using your own templates. You can find free blog templates online or you can buy one for better quality.

5-    Using an FTP client, upload the template to the themes folder of your blog in the same server you installed the blog in.

6-    Go to your blog admin board in the blog website. Change the theme of the blog to the one you just uploaded.

7-    While you still there in the admin board, set up the title, description and keywords of your blog.

 

For more information visit http://internet-business-and-money.com

 Copyright note:- if you want to use this article for your content, you have to state the author and any links in the article or the resource box. If any of these are removed, it will be a violation of copyright and legal action can be exercised.

 

Broadcasting yourself to the World ? How to Set Your Blog on Fire!

June 30, 2010 - 6:00 pm No Comments

Even if you have a blog, still you need people to visit it right. It is more challenging than you think to make thousands flock everyday to read your blog especially with the millions of blogs online.  To make things even harder, blogs don’t have simple URLs or web addresses like websites. The blog URL usually is the name of the website hosting your blog then the name of your blog which turns up to be a very long URL.

Nevertheless, if there is a well there is a way! There are many effective techniques to use to promote your blog successfully. Some of these techniques are so simple that you will say to yourself why I didn’t think of that. Here proven free ways of promoting your blog:-

1-    Connecting with other blogs: – Blogs are a big community now. Even Google the biggest search engine has made a whole category by itself for searching for information in blogs. What I’m trying to say is you should connect with other blogs in the community to promote yours. You can visit other highly popular blogs and participate in discussions and make comments. Remember, every time you participate, leave your marks behind! Meaning a link to your own blog! Think of it as a piggy back approach. Also, other blog owners will be glad to put a link to your blog if you do the same.

 

2-    Your email signature: – Let me ask you this, how many emails you send a day? Or a better question will be how many in a week? I can safely say, at least 10 emails a week. There is this small section at the bottom of every email that you send and called the signature. Of course you know it! Your name, address, phone and other contacts are there right. Add your blog address too! That’s a free continuous advertising tool that you can benefit from.

 

3-    Web 2.0 anyone?: – That’s another name for the social networking mega trend that is spreading on the internet like wildfire! Face book, My space, Squidoo, Dig, linkedin, Fubar, deliciousio, Buzznet and hundreds more. These social networking sites are just stacked full of people who want to see what others got! Every time you make an entry in your blog, share it with minimum 5 social websites! Just open accounts in 5 to 10 social networking sites and post in parallel with you blog. Don’t forget to link to your blog!

 

4-    Using blog directories:- Think of it this way, in this age, the internet is full of millions and millions of websites, blogs, social sites, forums, e-zines, article directories and the list goes on. Because of this, thousands of directories have been set up to lead people to these blogs, social sites, forums, e-zines, article directories etc. Yes you got it! Blog directories. Include your blog in blog directories, but wait there are so many. Pick the directories that rank high in Alexa ranking. Download Alexa toolbar to help you determine which ones rank higher than others.

 

5-    Use newsletters to promote your blog: – You can actually do this in 2 ways. The first one is that many newsletters are looking for good and unique content. If you have good and unique content in your blog, a lot of these newsletters will gladly use your blog entries as content for their periodical mailings. Of course, they will reference the content back to your blog. The other way is to own a mailing list yourself and use your blog’s content as the newsletter’s content mentioning the blog with every mailing of course!

 

6-    Using forums and online groups: – Forums and online groups are the closest relatives of blogs. You can easily connect with other people in forums and groups and invite them to your blog to view your thoughts and insights and they will gladly come.

 

One final important note, the better the quality of the content you have in your blog, the better your chances of getting people to like your blog and keep coming back. No matter how long you work hard to promote your blog, if you don’t have good content that people will come back for, you will fail! Even search engines, which love blogs by nature, will not index your blog if it has low quality content.

For more info visit http://www.internet-business-and-money.com

 

 

Importance of Updating Your Blog

June 29, 2010 - 9:45 pm No Comments

What is the importance of updating your blog often? Some might see no value in it; and might instead create multiple blogs, each of which they attend to for only minutes each week. Other blog owners see the importance of updating your blog often-and will spend 3-4 hours each day updating their blogs with news and ideas.

From both a technical marketing perspective and a social marketing perspective, updating your blog often is one of the best ways to keep a constant flow of traffic.From both a technical marketing perspective and a social marketing perspective, updating your blog often is one of the best ways to maintain a constant flow of traffic.From both a technical marketing perspective and a social marketing perspective, updating your blog often is one of the best ways to maintain a constant flow of traffic.The significance of updating your blog often also comes into play if you wish to integrate extensive social marketing into your overall blog marketing plan. Most people don’t realize this, but marketing is often all about the human links.

From a technical perspective, new and unique content makes your blog look better to search engine spiders; this, in turn, gets your blog ranked higher. Additionally, from a technical perspective, updating your blog more frequently will allow you to get pings accepted more often, which means your blog will spend more time on the front page of blog directories.From both a technical marketing perspective and a social marketing perspective, updating your blog often is one of the best ways to maintain a constant flow of traffic.From both a technical marketing perspective and a social marketing perspective, updating your blog often is one of the best ways to maintain a regular flow of traffic.

The importance of updating your blog often also comes into play if you wish to integrate widespread social marketing into your overall blog marketing plan. Most people don’t realize this, but marketing is often all about the human connections.The importance of updating your blog often also comes into play if you wish to integrate widespread social marketing into your overall blog marketing plan. Most people don’t realize this, but marketing is often all about the human connections.

You don’t need to be a technical wizard if you forget about profits for a few minutes and instead concentrate on making human connections with other blog owners who share similar interests. One of the best ways to achieve this is by keeping an updated blog, which will give other bloggers the incentive to drop by each day, post new comments on your blog, and refer their own blog readers to your blog. The importance of updating your blog often is crucial.The importance of updating your blog often also comes into play if you wish to integrate extensive social marketing into your overall blog marketing plan. Most people don’t realize this, but marketing is often all about the human connections.From both a technical marketing perspective and a social marketing perspective, updating your blog often is one of the best ways to maintain a constant flow of traffic.From both a technical marketing perspective and a social marketing perspective, updating your blog often is one of the best ways to maintain a constant flow of traffic.

And there you have it: the importance of updating your blog often is paramount to success. Whether your goal is to use your blog for social marketing or technical marketing, you will have to update it often with unique and interesting content if you want to build an atmosphere that encourages return visits.

 

Money Making Techniques Through Your Blog

June 26, 2010 - 6:41 am No Comments

Weblogs or blogs are so popular. They become the source of not only to express views but also to earn money on line. In the world of blogging for profits, blog content and blog traffic are the two reigning kings. If you put good content on your blog and get people visiting it you’ll make money, guaranteed. So when you go about making your blog, you should first think about what your going to sale and what content you should put on your blog to entice people who might be interested in it to pay your blog a visit. Without traffic you won’t make any money so it’s very important that you have good content on your blog to bring people to it. After you’ve decided on the content of your blog, the next step is to start making blog post to fill your blog up with quality content. Once a day, you should make a new post to your blog. And every time you submit a new blog post to your blog, submit that article to article directories with a link back to your blog. When it comes to producing good quality blogs this is where WordPress shines. Yes there are various different types of blogging platforms available for you to use, but WordPress is the easiest of them all to use and understand. Although, it must be said that Blogger follows a very close second behind it. But the author of WordPress Goldmine as the name recommended has used the one that is rated first of all blogging platforms. When it comes to setting up a blog using WordPress you will find that whole process very simple and easy to complete. But first you must register with the site and once this is done then you can start building your first ever blog with them. In fact building the blogs will cost you nothing and will only take a few minutes for you to complete and then all you need to do is start adding more information to it once it is up and running.

Tips to Create Money through your Blog 1. You need to decide on what niche topic your blog empire should go for. It has to be a more general subject where you can use sub categories for your blogs. And of course, it has to be a hot niche topic that everybody is interested in. Go to ClickBank for this kind of information. And by the way, Internet Marketing is always a profitable main category to go for. 2. Start with about 5 blogs at Blogspost and WordPress. Search engines love this ones. 3. Post some great, useful information about your topics on your blogs at least every second day. This is important for the search engines to be able to notice your blogs. Google for ideas by typing in keywords related to your topics and use the results for your articles. 4. Place affiliate links into each of your posts and at the end of your articles. These links should be related to your blog theme. Also place links at the side of your blogs. Go to ClickBank and find yourself some great affiliate programs that relate to your topics and sign up as an affiliate. It’s easy. Just go by the step-by-step instructions. These affiliate links will enable you to blog your way to riches. Tips for Getting Internet Traffic to Your Blog Free RSS Feed Rich Site Summary also known as Really Simple Syndication is the process of delivering constantly updated content to your blog by pacing a block of code (known as a feed) on your webpages. In our fast paced information age, RSS fits absolutely. It allows your visitors to stay up to date on any new information you’ve added to your blog without necessarily having to visit every page on your blog. Instead they view a window that list the headlines followed by a quick summary of what each article is about. Having a free RSS feed accomplishes two things besides getting more site traffic. First since the content is updated frequently it keeps the search engines coming back to your site and crawling for the new information. Second it can increase your visibility among your blog visitors. This is important because while they may not visit your blog everyday, providing a feed to your subscribers is a good way to for them to stay in touch. Network A blog network is a compilation of blogs under a sole domain or company name. Some web visitors take comfort in clicking a link that takes them to different bloggers who cover the same topic. This is also an excellent way to get free advertisement and free web traffic to your site since people who visit the network will invariably be exposed to your blog. Email Marketing List In a recent survey, 100% of online users say they communicate using email. This is a good way to send messages to your opt in email list with links going back to your blog web site. Let them know you’ve posted a new article or video on your blog. Use snippets or summaries to entice people to click on the link and get further information. The more times people on your list see your blog the more they will get to know you and give a second look to some products or services you maybe offering. If you can drive good amount of traffic to your blog, you’re a good blogger and you can make money out of it. Besides that, if advertisers find your blog right for their marketing campaign, they will immediately contact you and request to advertise on your blogs. That way you’ll be earning regular amount of money. It’s not that difficult. Just make use of the resources you can find on the Internet and you can begin your business blogging career the soonest.

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June 25, 2010 - 11:12 am No Comments

Step-By-Step: Give a Site Blog Appeal

It’s easy to set up and customize a Weblog for your Web site. We walk you through the necessary steps.

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Arin Hailey is a freelance writer and editor based in the San Francisco Bay Area.

You and your Web site used to have a great relationship, but lately you just can’t express yourself online as freely and spontaneously as you want to. Rekindle your site’s immediacy by giving it a Web log, or blog. A blog lets you add new content quickly from almost anywhere. Others can participate via comments to your postings or as full-fledged contributors.

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Google’s Blogger service permits you to create and maintain blogs that are hosted for free on Blogger’s servers. Alternatively, with just a few simple tweaks to your Blogger account, you can use Blogger to add a Web log to an existing Web site and make it look like that site’s other pages. Hosting the blog on your site rather than on Blogger’s servers allows you to integrate your blog with the other components of your site, such as your portfolio and your collection of family photos. It also enables regular visitors to find your blog postings easily.

The ABCs of FTP

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1. Get started: Go to Blogger.com and click Create Your Blog Now. The user name and password you choose will sign you in later to alter your blog. On the ‘Name your blog’ screen, give your blog a title and click Advanced Blog Setup. Reenter the blog’s name and provide the address of your site’s FTP server, FTP protocol, and FTP path (the directory in which you will publish your blog, as shown at left). If you don’t already have this information, ask your Web hosting service for it. Your best bet is to publish your blog in a dedicated directory. For example, if your Web site’s FTP directory were “public_html,” you would set your FTP path to public_html/blog to prevent overwriting existing files in your site’s server directory. Finally, enter a file name (such as index.html) and a URL (for example, http://mywebsite.com/blog). You can upload the HTML and image files destined for your blog to any FTP server. (Some other blog-creation tools, such as Movable Type, require that you set up a separate database on a server, but Blogger has no such requirements.) For more about FTP, visit the Blogger.com home page and click Help, FTP.

Customize Your Blog

2. Find the look you like: After you’ve named your blog, you need to choose a template to pattern its layout on. Remember that you can always switch to another template design later. If you feel comfortable working with HTML code, you can modify Blogger’s standard templates, or you can create a completely original look for your blog. Scott Spanbauer’s “Instant Web Sites” feature (January 2004), includes a sample blog template, as well as instructions for editing templates at Blogger.com.

3. Make your statement: Now you’re ready to begin adding content: Click Start Posting to open the Create page, which is located under the Posting tab. Publish a test post to make sure that everything is working (you can delete the post later if you wish). Enter your FTP user name and password; you’ll need to do this the first time you publish during each Blogger session. You can preview, edit, or save your initial post as a draft before you publish it. When everything is in order, you’re free to post away.

4. Create a profile: Now personalize the placeholder text accompanying the template. First click the Settings tab on the Blogger account home page to enter your blog description. To change your blog’s profile, go to the Blogger Dashboard and click Edit Profile. You can choose not to display your profile at all if you like. On the Dashboard, click your blog’s name. Then click Template, Edit Current, scroll to ‘‘, and delete the following text: <$BlogMemberProfile$> (see above). The wording of options and HTML code in different templates varies, and the template you’re working with may not have all the options described here. To deploy the changes on your site, click Save Template Changes followed by the Republish Index button.

5. Add links before you publish: If your template includes links in a sidebar section, you can personalize them by scrolling in the template window to the section set off with ‘

Links

‘. Edit these links so that they match the template’s sample (above). When you’re done, click Save Template Changes and then Republish Index. Later you can add multiple authors and photos to the blog, in addition to enabling e-mail and even mobile-phone posting. As you learn Blogger’s tools you’ll regain mastery of your domain in no time. And who knows–your blog might get you to fall in love with your Web site all over again.

Submitting Your Blog to the Top Blog Directories

June 24, 2010 - 9:42 am No Comments

If you have a blog,then you among the millions of other people on this planet who have a blog,who can market their items and services online,and who find ways to connect through friends,past classmates,family,even acquaintances,in order to produce online cash.There are millions upon millions of blogs on the web right now,and you will need to sparkle through the muddle of language,or,at the very least,become known to a few in whatever niche you pursue.
One way for you to establish your audience is to actually have a niche that you proclaim yourself to be in, and one way for you to do this is to place your blog address in a blog directory. You also have any choice up to you: you are not limited to placing your blog in a single directory, which is advantageous if you consider how these blog directories have their own audiences whom you might lose if you aren’t meticulous enough.
If you would like to submit your blog to a blog directory,make sure that your blog is ready to be viewed by others. Do not simply place your blog address and then expect people to read half-baked essays, poor stories, or no entries at all. Have a lot of good content to welcome your new and current readers. Moreover, be aware of exactly what keywords your blog will have.
This means that you will have to go through your content, and then evaluate what keywords to use, so that you can properly categorize your blog and then provide the right keywords if the blog directory service asks for it.
Here are some blog directories that you may want to consider when you are finally ready to sign your blog up.
1. Blog Catalog (http://www.blogcatalog.com) allows you to not only place your blog into a category. It also shows which categories are most popular,so then you can have a better understanding as to what market has the majority of readers. Through blog catalog, you can join discussions and form or join groups.
2. At Blog Hub (http://www.bloghub.com), you can add your blog and chat at a forum, chat with your fellow bloggers, and get news on affordable web hosting services, as well as other articles that might be of interest to you. Blog hub also offers information on how to use services to monetize your blog.
3. You can also add your blog to the directory at Blog Hint (http://www.bloghints.com), where you can view the latest blogs added, the most popular, and the highest rated. Blog Hints will even suggest a category for your blog, and you can access some Wordpress themes if you are using that service. There are many different blogs in this directory that you can search through. The blogs are also organized in folders that are easily visible on the front page of the website.
4. At Blogging Fusion (http://www.bloggingfusion.com) you can also readily view the available categories, and you can even get your blog featured. There are also available blog ratings systems and popular blogs lists for you to browse.
5. Another directory is Blog Flux (http://dir.blogflux.com) where you can look through an alphabetical directory, see featured blogs, and see the latest updates to blogs listed in the directory.

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June 22, 2010 - 9:51 pm No Comments

Add a cool Blogger template to your Blogger blog. Make your Blogger blog look better by adding a cool Blogger template to it. Your new Blogger template will change your Blogger blog’s colors, layout, image placement and more.

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Ready to add your Blogger template to your Blogger blog? First let’s get your Blogger template ready to be added to your Blogger blog.

1. Find the Blogger template you want to use on your Blogger blog.

2. Save the Blogger template to your computer. Save it to a place where you will be able to find it easily later.

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3. If the Blogger template is in a .zip file you will need to extract the template files from the .zip file using a program like WinZip. If you have Windows XP then you already have a Zip program. When extracting these files remember where they are saved to so you can find them top upload them.

4. Open NotePad, another text program or the HTML editor you are using. Click “File” then “Open” in your text program and open the template files. Now we are going to get Blogger ready so you can enter your new template text.

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1. Log into your Blogger account.

2. Under “Change Settings” you will see an icon that looks like a gear. Click on this icon.

3. Click on the tab that says “Template”.

4. Open a blank/new page in your NotePad program.

5. Highlight and copy all of the text and code that is inside the Blogger template page on Blogger.

6. Paste this code into the blank page you just created in NotePad.

7. Save this NoteTab page as “bloggeroriginal.txt” (without the quotes). You will need this code again if you don’t like the way the new template looks and you want to go back to the original. Save this to a safe place in case you need it later.

Now we are going to replace the template code on your Blogger Templage page with your new Blogger template code.

1. Go back into the Blogger page. Again highlight the text and code on the page. This time delete it. Since it is saved to your computer and you are going to replace it with the new tempate text you will no longer need it to show here.

2. Go to the NotePad file where you opened the code for your new Blogger template. Highlight and copy all the text on the page (make sure you get it all).

3. Go to the Blogger Template page on Blogger. This should be blank now because you previously deleted everything in it.

4. Paste the new Blogger template code into this Template page.

5. Click on the large, orange button that says “Save Template Changes”.

6. On the next page click on “Republish” to republish your new Blogger template to your entire Blogger blog. This could take a couple minutes.

7. Then on the next page click on the button that says “Republish Entire Blog”.

8. Click on “View Blog” to see what your new blog looks like.

10 Ways to Make Your Blog Stick Out

June 21, 2010 - 9:53 am No Comments

According to the Blog Herald there are currently around 200 million blogs worldwide! That is an extreme amount of blogs. Now, it is said that around 72 million of those blogs are in China. So a good portion aren’t even in the English niche. Let’s just say another 50 million blogs are also in other languages, so that leaves around 80 million blogs to compete against! Not that every single blog out there is in competition, but it is sure nice, if you are looking to create traffic to your site, to stand out in a sea of blogs. So I have compiled a list of 10 things you can do to make your blog stand out a little more than the next. These tips are not in order of importance!

So there you have it. Integrate and follow these tips and you will not only increase your traffic, but you will gain loyalty by having readers who leave your blog fulfilled!

More Blogging & Traffic: Create a Blog to Get Traffic to Your Website!

June 20, 2010 - 6:28 am No Comments

Why four from just two blogging packages? Here is the answer to that question, and how if you create a blog using each, you will maximize your earning potential from your products:

Blogger

Blogger is blogging software owned by Google. Most people run their blog from BlogSpot, Bloggers blogging fast domain.

However, where Word presses scores over Blogger is in the fact that the software can be uploaded to your website, and can be run from there. For more resources visit us at www.building-blog-empire.com. This enables you to use any of the thousands of Word press plugging and templates that provide an almost unlimited degree of functionality in your blogging that will help to drive traffic to your website.

When you create a blog with any of these two different packages, whether run from your own computer or from the blog host, you are able to provide fresh content daily to your virtual website. Because that is what a blog is: it is in effect a web page, in the same way that a Squid lens and a page on a website is a web page.

Bogging and Search Engines

Blogging allows you a presence on search engines such as Google and Yahoo, and allows those with little idea of SEO or even of web design, to sell products online. There was a time when blogs were a rarity and something new, but blogging is now a way for anybody that knows how to create a blog can drive traffic to their website or to their blog page and help they make money through free advertising.

However, even a blog has to be advertised. Blogging in itself is not an advertising technique, but one of displaying your thoughts, idea, products or advertising your products. Now, you might think I am being a bit duplicitous here, stating that blogging is not a means of advertising yet can be used to advertise! Yet both statements are true.

Is Blogging an Advertising Technique?

Yes and no. You can create a blog in order to get traffic to your website, and in that respect you are using your blog for advertising. You can place a link to your website: your squeeze page, sales page or just a content page. The question is, how do you get people to read your blog, and then click on one of these links? The link could be placed at the bottom of every post, and on a permanent page on your blog, but how do yet get traffic to your blog: you have the same problem now as getting traffic to your website!

What you have here is that blogging can be use to promote another site, whether it be a website, another blog or a social networking site such as Face book, MySpace or YouTube. You can use all of these to promote and sell products. You can also visit us at www.your-own-blog.com. However, how do you get people, to find your blog? Creating a blog is fine, but that is only the start.

Use Article Marketing in Blogging

There is one way, and that is article marketing. By writing articles about your niche or product, and then including a link to your blog in the article, you can use the article to advertise your blog. If you can persuade a reader to click on your link, they will reach your blog on which you provide them with links to your website, your other blogs and your Face book and MySpace home pages.