Bloggers R Us

Copyright Chomical Marine so what is blogging really all about? First off, let me tell you that it’s a lucrative business to blog and that blogs are easy to set up and manage. Imagine getting paid to write about subjects that interest you, whenever you want, wherever you are! The flexibility involved allows you to maintain your blog at your own pace, and with Internet cafes easily accessible all over the globe, even your vacation won’t get in the way of your blogging or should I say: even your blogging won’t get in the way of your vacation?

In this article, let’s take a look at the profitability of a blog and set up one of our own, free of charge! Interested? Read on! First, you need to get yourself a blog. There are several options, host a blog on your own domain or get a free one. For starters, let’s talk about the free blogs.

Blogger is actually owned by Google, so it will be detected by Google’s radar faster and you will be indexed more quickly. WordPress.com, however, is a relatively new option so I have no comparison on the speed of getting indexed by search engines. However, Word Press is better in the sense that it has more advanced features such as Track backs and Categories. You can also manage your sidebar links more efficiently (more about this later). Pinging, Blogging seems to be paired with pinging almost every time either one is mentioned nowadays. Pinging is actually the action where a certain aggregator is notified whenever your blog is updated, so that the aggregator may show the newest post of your blog on their website. This is a useful way to gain traffic, which I’ll discuss in a future article.

Content next; let’s look at the type of content that’s suitable for your blog in order to make it profitable. You need to understand that there is no fixed scope that your blog should have, which means you can write about whatever you’re interested in. Mind you, the difference between a profitable blog and a non-profitable one is the way you write. What would you prefer: reading your university professor’s lecture notes or the latest novel by your favorite author? People prefer to read “light” items most of the time. When they check out your blog, they are not only looking for information, but they are also looking for information that they can access easily.

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So, to attract more visitors as well as to keep your current readers coming back for more, it’s very important to add a personal touch to your blog posts. This can be done by simply imagining that you’re talking with your personal friend. An extra bonus for your readers would be a great sense of humor, so try to add funny comments in your articles where relevant. Another important point is to avoid addressing your reader as a plural unit. Don’t write as if you’re preparing a speech. Instead, write as if you’re having a conversation with a single person, an equal friend, because this will make your reader relate to you more easily.

Blogger is a fantastic stand-alone blogging platform. But when you consider the more than 20,000 addons available from Google, it becomes outstanding.
Google and other service providers offer some of the most useful and interesting add-ons you can imagine. And the vast majority are free and simple to use. Let’s take a look at how you can use them to enhance the value of your blog.
Where to find Google Blogger Addons
The mother lode of Blogger Addons can be found on the Google Gadgets website. To find this site, go to Google and search for ‘Google Gadgets For Your Webpage.’ You do not want to go to ‘Google Desktop Gadgets,’ because you won’t be able to use those gadgets on your blog. As of today, there are 22,119 gadgets available with more being added every day. Here are some of my favorites.
Fun & Games
Games and humor are two of the top reasons that visitors come back to the same blog and you can add tons of both with Google Gadgets.
Games include PacMan, Bowling, Tetris, Checkers, Hangman and virtually every other game you remember playing at the arcade. With respect to humor, you can add cartoons like Garfield, 9 to 5, SpongeBob, Bloom County and the Cartoon of the Day. Google offers dozens of gadgets to add lighthearted and comical information to your blog. Some of my favorites are Funny Cat Photos, the Bart Simpson Phrase of the Day (what does that tell you about your author?), Horoscopes and This Day In History. Your biggest problem will not be finding engaging gadgets for your blog, but knowing when to stop adding them.
News
On a more serious note, you can find gadgets that have to do with the news. These are some of the more common gadgets on both websites and blogs.
When people come to your Blogger blog they can see a gadgets that shows the local weather, breaking news, tropical storm warnings and even traffic reports in major cities. These are great gadgets to add if your blog is targeted to a local audience.
Tools
If you want to offer your visitors useful tools, you won’t be disappointed with Google Gadgets. Many of my blogs are populated with these gadgets and I find myself going to them regularly.
This is a great place to find calendars, world clocks, dictionaries, driving directions and maps. You can create and add a video message to your blog with one gadget in as little as a minute. The list of useful tools you can add to your Blogger blog is amazing.
Communication and Technology
For those of you who enjoy the more technical side of the Internet, these gadgets are for you. Add a gadget that gives instant access to Google Talk, Yahoo! Messenger, AIM Messenger, Hotmail and your Gmail account on your blog. You can add a Desktop Chat gadget and communicate with readers while they’re visiting your blog. I’ve seen this tool used on some of the better customer service sites and it’s great.
If you’re interested in space, Google has a gadget that shows images from the Hubble telescope, NOAA satellite images, current moon phases and daily astronomy pictures. These gadgets are quickly becoming as limitless as the universe.
Lifestyle
This is big. These gadgets are the equivalent of People Magazine. This is a great place to find the top five movies at the box office, Jon Stewart’s quote of the day (always funny), music, bible verses, National Geographic photos and even live TV.
Sports
I’m a sports fan. I especially enjoy baseball and NCAA football. Thank goodness there are gadgets to keep me posted on the sports world. You can add gadgets to your Blogger blog that will show the BCS standings, live sports scores, body building tips, boxing schedules and what your resting heart rate should be. There is even a gadget for you to keep track of your workout routine, assuming you have a workout routine and aren’t just an armchair quarterback like me.
As you can see there are more Google Blogger addons than you can imagine and they’re remarkably easy to place on your blog. Just select the gadget you want to use, copy the code generated by the gadget and add it to your Blogger blog under the HTML tab. If you would rather add the gadget to your sidebar, you can do that too and it will show up on every page of your blog. You’re going to love Google Gadgets and so will your readers.

Getting your blog ranked high on Google is a fantastic way to attract potential clients. Here’s how it’s done.
1. Select Your Keywords and Keyword Phrases
Choose the keywords and keyword phrases you want your blog post to rank high for on the Google search engine results page. For example, I want my blog post to rank high for the term, “blog ranked high on Google.” Currently there are approximately 286,000 pages using this term so I’ll have to do everything in my power to compete with these web pages to get my blog post on the first page of the Google results page for that term.
My keyword phrase also includes other keyword phrases like, “ranked high on Google” with about 310,000 competing pages and “high on Google” with over 71 million competing pages. Getting to the first page for these terms would be a bonus.
2. Use Your Keywords in Your Blog Title
Google pays very close attention to the words and phrases you use in your blog title. Notice how I used the term, “blog ranked high on Google” in the title of this article. It’s important to use your keyword phrase in your blog title if you want to rank high for that phrase on the Google results page.
Another reason you want to use your keyword phrase in your blog title is to give your reader an immediate understanding as to what your blog post is about. If your blog is listed at the top of the search engine results page for your keyword phrase but no one reads it, it’s of no value. Use a title that will cause people to click through to your blog post.
The New York Times creates two different titles for their articles. They use a catchy, creative or humorous title for their newspaper, and a keyword specific title for the articles and blogs they post to the Internet. They do this because people looking for jokes about the eating habits of nuns generally go to a search engine and type, “jokes about the eating habits of nuns,” not “Nuns, Buns and Puns.”
3. Use Your Keywords in Your Blog Text
Notice how the keyword phrase, “blog ranked high on Google,” is used throughout this blog post. Google pays attention to the text on a blog in order to understand what the blog post is about. Once Google comprehends the content of the blog post, it will categorize the blog based on that information. By using your keyword phrase in your text, both Google and your readers can quickly understand what your blog post is about, allowing Google to accurately categorize your blog making it easy for your clients to find.
In the past, search engine consultants encouraged writers to use their keyword phrase in the first 25 words of their text and again in the last sentence. Today, the search engines don’t seem to pay as much attention to word placement, but reader’s do.
If your article is about your keyword phrase, it’s a good idea to use it in the first and last sentence because it helps your reader quickly know what your blog post is about. It’s also a good idea to use your keyword phrase in the first sentence because that is the text that is most likely to show in the description text on the search results page.
4. Link To Your Blog With Keyword Rich Anchor Text
Get as many one-way links leading back to your blog post as possible from as many quality blogs and websites as you can. Do your best to insure that the text people click on to get back to your site includes your keywords and keyword phrases. This is known in Internet marketing circles as anchor text.
In this example I want the anchor text leading back to my blog post to have the keyword phrase, “blog ranked high on Google,” as the clickable text. The clickable text is the means by which all of those other web sites and blogs tell Google what your blog post is about.
Google provides far more weight to the theme of your blog post based on the quality and size of the sites linking back to your blog than the text on your blog. For example, if you do a Google search for the term, “click here,” you will be taken to the Adobe Reader download web page. It’s interesting to note the term “click here” doesn’t appear anywhere on that page. The reason the Adobe Reader download page comes up first for this term is because there are millions of other sites that use the anchor text, “click here,” to direct people to the Adobe Reader download page.
There are two wonderful ways to get keyword rich anchor text directing people back to your blog post. The first is to write and submit an article about your blog post to other web site and blog owners who will upload your article to their site. In return those web site and blog owners will provide you with a keyword rich anchor text link from your article back to your blog. They get great content for their web site and you get a valuable one-way link back to your blog post.
The second way is to encourage other blog owners to write about your blog post. In doing so, they are very likely to use your blog title as the anchor text leading readers back to your post. This is another reason why it’s so important to use your keyword phrase in your blog title.
5. Ask Your Readers To Digg Your Blog Post
Ask your readers to tell the rest of the world about your blog post by submitting it to one of the social bookmarking sites. They include DIGG, Stumble, Blink and many others. If the title of your blog post includes your keyword phrase, it is likely that this is how your readers will describe your blog post to the social bookmarking sites. This helps Google decide where to rank your site on the search results page.
6. Blog On A Community Site
Recognized Expert, Active Rain, and Christian Blog are all examples of niche community blog sites. Recognized Expert is a site for marketing experts, Active Rain is for real estate professionals and the Christian blog is for, you guessed it, Christians. These niche sites have tons of traffic along with the undivided attention of Google and the other search engines.
If you’re a marketing expert for example, blogging on a site like Recognized Expert will push your blog post to the top of the search results page in a matter of hours. That’s a huge reason to blog on a community site. If you wrote the same content on your own blog, it may take months to be seen by Google, and you may never get close to the first page for your keyword phrase.
Google, Yahoo, MSN, AOL and the other search engines explore busy community sites for new content every few minutes. On the other hand, they visit newer and smaller sites every few months. If you’re serious about generating business from blogging, consider blogging on a topic specific community site.
Apply these six steps to every blog post you write, and you will quickly create a huge following of clients and potential clients. This is how the pro bloggers get their blogs ranked high on Google.

Google Blogger is one of the easiest and most complete blogging solutions currently available on the Internet. Anyone can sign up and start blogging in a manner of minutes with the easy to navigate interface and tools it provides. But, there are a lot of things you probably don’t know about Blogger, hidden within the more advanced features of the site. These clever add-ons make it easier and more fun to post to your blog each day and can give you a slight edge over your fellow bloggers in drawing new traffic. No Bandwidth or Storage Limits In a world where storage has become incredibly cheap and video super sites are the norm, it makes sense that Blogger would not instill any limits on your website for storage. In addition though, Blogger makes it so you can receive as much traffic as you are capable of generating. No matter how much content you post and how many visitors you draw, Blogger remains free for the life of your blog and that’s a great deal considering how many features are built in. Free Catch Support for Anti-Spam Spam is a major problem, especially for bloggers.If you talk to anyone who owns a private blog on their own server, or even those individuals with blogs on other services, you will learn that they constantly receive large quantities of spam. Blogger, by default, is built with spam detection and blocking device that can keep your blog from getting over run by unwanted spam comments. You can not only turn on the CAPTCHA software that requires a code to be entered whenever someone makes a comment; you can also require logins to Blogger to post comments or put commenting in a separate window so that spammers with automated software are tripped up. All of these options are available from Blogger’s settings pages. Blog by Email and SMS By far one of the coolest additions to blogging in recent years, Blogger allows you to post blog messages from a cell phone or email inbox. From the settings menu of Blogger, you can set a specialized email address that will post anything you email to it directly to your blog.This allows you to make blog posts from a smart phone or via a work or school computer on which Blogger might be locked. SMS features allow similar functionality, posting remotely to your blog. Post in HTML you can get very creative with your posts if you desire and post directly in HTML. Most people choose to use the built in text editor in Blogger, but what few people realize is that they can change almost any feature on the page by using the HTML editor. This allows you to use different colors, change font sizes, insert tables, or use a template for posts from a third party website. The possibilities are endless. Themes and Skins When you sign up for Blogger, you are asked to select the visual depiction of your blog using a specific template. However, you can change this template any time you want by installing a new one. Located across dozens of websites are templates that allow you to change the color, number of columns, location of posts, and any number of visual features on your blog. Do a quick search on Google for “Blogger Templates” and you will find hundreds waiting to be used. Google Tool Integration Google operates countless services for webmasters and that includes some of the most useful ones for bloggers. AdSense integrates directly into Blogger through a simple to select Blogger option in the Template menu. Simply click on “Add new page element” and choose AdSense and you can add your AdSense account to your page. Other great tools offered by Google include Analytics, which allows you to track the visitors to your website, including where they came from, what keywords they searched for, what pages they viewed, and dozens of other statistic. Webmaster Tools is another essential tool that Google operates that allows you to track how your blog appears in the search engines.

Blogs are everywhere. They have exposed truths and spread rumors. Made and lost fortunes. Brought couples together and torn them apart. Toppled cabinet members and sparked grassroots movements. Immediate, intimate, and influential, they have put the power of personal publishing into everyone’s hands. Regularly dismissed as trivial and ephemeral, they have proved that they are here to stay.

In Say Everything, Scott Rosenberg chronicles blogging’s unplanned rise and improbable triumph, tracing its impact on politics, business, the media, and our personal lives. He offers close-ups of innovators such as Blogger founder Evan Williams, investigative journalist Josh Marshall, exhibitionist diarist Justin Hall, software visionary Dave Winer, “mommyblogger” Heather Armstrong, and many others.

These blogging pioneers were the first to face new dilemmas that have become common in the era of Google and Facebook, and their stories offer vital insights and warnings as we navigate the future. How much of our lives should we reveal on the Web? Is anonymity a boon or a curse? Which voices can we trust? What does authenticity look like on a stage where millions are fighting for attention, yet most only write for a handful? And what happens to our culture now that everyone can say everything?

Before blogs, it was easy to believe that the Web would grow up to be a clickable TV–slick, passive, mass-market. Instead, blogging brought the Web’s native character into focus–convivial, expressive, democratic. Far from being pajama-clad loners, bloggers have become the curators of our collective experience, testing out their ideas in front of a crowd and linking people in ways that broadcasts can’t match. Blogs have created a new kind of public sphere–one in which we can think out loud together. And now that we have begun, Rosenberg writes, it is impossible to imagine us stopping.

In his first book, Dreaming in Code, Scott Rosenberg brilliantly explored the art of creating software (“the first true successor to The Soul of a New Machine,” wrote James Fallows in The Atlantic). In Say Everything, Rosenberg brings the same perceptive eye to the blogosphere, capturing as no one else has the birth of a new medium.

Stop pushing your message out and start pulling your customers in

Traditional “outbound” marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online.

Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites.

• Improve your rankings in Google to get more traffic
• Build and promote a blog for your business
• Grow and nurture a community in Facebook, LinkedIn, Twitter, etc.
• Measure what matters and do more of what works online

The rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell.