Bloggers R Us » Online Marketers

Ba Kiwanuka asked:

Blogs and the activity of blogging went mainstream a long time ago so much so that these days every 1.5 seconds a new blog is created! Crazy huh? Put another way:

• 7.4 Million blogs were created in the last 120 days

• 1.5 Million blogs were created in the past 7 days

• 900,000 blogs created in the last 24 hours

• 37,500 blogs created every hour

Those are downright scary figures especially if you are just creating a blog today because it is a reflection of the extent of the competition facing you today! So what really made blogs and the activity of blogging so popular?

Why Blogs Became So Popular

Well before blogging became so mainstream and the internet became literally saturated with millions upon millions of blogs, the activity was pretty much restricted to only the truly savvy online marketers (who traditionally set the pace for the rest of the crowd) and the geeks. Once those marketers realized the significant advantages blogs held over normal websites they quickly, quietly and efficiently converted their traditional websites to the blog platform. Here’s why they did it:

1. Blogs are quickly indexed by search engines;

2. A blog is easy to update and add content to frequently;

3. Frequently updating content encourages visitors to return to your blog;

4. You don’t need to know HTML or any other web coding language to manage a blog;

5. Blogs embrace the 2-way conversation interactivity that is so important to today’s business environment;

6. Social Media Websites welcome and are the perfect fit for blogs;

7. Blogs rise up the search engines quickly;

8. It is dead easy to attract web traffic to a blog even if it is brand new;

9. New content added to your blog is instantly viewable and just as quickly picked up by the search engines; and

10. You don’t need to be a web designer or have web designing skills to create a cool and professional-looking blog that stimulates visitor confidence and enhances their interaction.

What those ten attributes listed above so characteristic of blogs essentially mean, is that a blog would invariably and inevitably beat a normal website when it comes to attracting web traffic and attaining exposure! What blogging had fundamentally done was to level the playing field so that even absolute beginners could take on well-established traditional websites that had had thousands of backlinks and been around for several years. What is more not only were blogs competing effectively with them but actually beating them at their own game!

Before long blogs were popping up as the number one listings throughout Google’s index for the most competitive keyword terms! Slowly and surely those traditional websites that had maintained a vice-like grip on the top-spot listings on Google for an eternity slowly lost their rankings to a large number of blogs.

Soon enough the secret was out that blogs wielded a considerable advantage over traditional websites and before long the activity itself had gone mainstream. Now let’s fast forward to the current situation today where the internet is super-saturated with blogs to the tune of a new blog being created every 1.5 seconds!

What 900,000 Blogs Created Everyday Means to You!

It used to be that anybody could virtually blog about anything and were almost guaranteed to attract enough traffic to make enough sales to actually justify it as being worth their while. In such a manner a lot of marketers who had embraced blogging early on were able to dominate a good number of niche markets quickly. But that was then and today, well, is today!

Long gone are the good ole days when you could target a small niche, slap together a few mediocre posts to your new blog and attract sufficient traffic to enable you to make money enough to quit your day job! These days most of those once little-saturated and highly-lucrative niche markets are overcrowded with more competitors than their daily web traffic allotment can possibly handle! What that boils down to is that only the very few, very best of blogs are actually able to make money online from their chosen niche markets.

That also means that if you are just creating a blog today, your blog will surely join the millions of mediocre blogs that never make any headway and are quickly abandoned by their owners unless you…

Make Your Blog Stand Out From The Rest Of The Crowd

To succeed as a blogger you have to make your blog stand out from the many other millions of blogs already proliferating all across the internet. This ironically is actually good news for you because most bloggers have absolutely no idea how to distinguish their blogs from the next guy’s. In fact these days there are two kinds of blogging style, the traditional type of blogging known as Old-School Blogging and the more recent style in tune with the current internet business environment known as New-School Blogging.

The big difference between Old-School Blogging and New-School Blogging is that unless your Old-School Blog is already ranking well on the Google Index, you are going to find it extremely difficult to draw enough attention to make your blog profitable. In other words if you start a blog today and adopt old-school blogging techniques then you are almost certainly guaranteed to fail. Why? Because old-school blogging techniques will not enable you to stand out from the crowd which also means that you cannot possible compete against blogs that have been around for a while and are already well-established.

The biggest flaw that old-school blogs suffered from was an inability to consistently draw significant amounts of web traffic!

However if you create a new blog and adopt new-school blogging techniques, within little time you will effortlessly attract lots of web traffic. Which method of blogging you choose will ultimately determine the level of internet success!

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