Bloggers R Us

Blogging is the latest craze in Internet marketing and SEO circles. User generated content now rules. This article gives six good reasons that you should consider blogging as part of your online marketing efforts.The rise and rise of blogging as part of the web 2.0 phenomenon has taken the Internet by storm. Savvy web marketers are now using Blogs as an additional weapon to generate leads, add credibility and improve their search engine rankings. For more detail go to: www.greatblogbox.com.Here are six reasons why you should consider blogging.Blogging is great fun! Yes, blogging can be great fun. Just open you posting window and go for it without the restrictions of corporate style guides and other impediments to creativity . Got something to say? Just say it. The other fun aspect of blogging is that people can post comments about your blog posts. You posts plus reader comments all become valuable food for the search engines.Blogging is cheap. The most powerful blogging systems are free. Word press seems to be the blogging standard and now comes standard with many cheap web hosting packages. For less than $100 per year anyone can get their own domain with blogging included.I wouldn’t use one of the free blogging services unless you are really desperate. You can’t be sure if they will always remain free and your posts will be building up someone else’ asset rather than your own.Blogging is fast and easy. If you can use notepad you can blog. The user interface is very intuitive and allows you to add and edit text, pictures, and videos, whatever you want. Want to change the look and layout of your blog? There are literally hundreds of themes available that take less than a minute to upload and install.Blogging gives you products and services personality. People like to do business with people they like. By blogging you show your target market that there is a real person behind the company you represent. By reading you blog posts that get an idea of what you’re all about – warts and all. The personal aspect of blogging is one of its most powerful characteristics.Your blog becomes another Internet asset. For more help visit to: www.bloggers-guide-to-profit.com. Some blog sites get thousands and thousands of readers each day. This traffic can be converted to hard, cold cash through Google Adsense advertising, affiliate programs and straight advertising space sale. Once you blog increases it’s Google Page Rank, you also get the benefit of linking out from your blog site to other web sites you want to promote.Search engines just love Blogs. It is said in many SEO forums that Google staff are great bloggers and subsequently Google spiders and indexes Blogs more frequently that normal web sites. This may just be a rumor, but I have found it to be true in my case. If you blog every day there’s a good chance Google and the other major search engines will spider your blog every day looking for that new content.Convinced? Give blogging a try. There are stacks of free resources listed in article directories like this one that will help you get into blogging.www.blog-link-generator.comwww.instant-blog-and-ping.com

There’s a war going on in the blogosphere, and it has nothing to do with bloggers dissing each other on their respective websites. The war is about control of the blogosphere by several great, many good, and tons of terrible blogging platforms. The average newbie now has “too many” options to choose from, and the battle for blogging supremacy is hotter than ever.

At my website and blogs, I’m always asked the question “Is WordPress better than Blogger?”. The answer, of course, is “Yes”. But to really understand why, it’s important to look at both blogging platforms side-by-side and see which one you really need.

You also need to understand that there are different versions of WordPress, the earliest now termed as “WordPress” at WordPress.org, and the hosted version similar to Blogger now termed “WordPress.com” which is of course available WordPress.com. Only the latter comes with free hosting on a sub-domain account. We’ll discuss this in Part 2.

For Part 1 of this article, we look only at the self-hosted version of WordPress. Here’s the comparison scale:

1) Ease of Set-up And Use

Yes, it’s much easier to set-up a blog with Blogspot.com and get your own Bloggger account. You can be done in 10 minutes flat. Once you’re set-up you can start posting immediately. If you want to add a designer’s touch to your blog, there are also tons of blogger templates available for free.

Installing WordPress however can be a major headache if you don’t know what you’re doing. Since you’re going to host it on your own account, you’ll need to download the installation files, upload them to your server, set-up a database, and run the configuration script.

However, if you know which hosting account to get, you can choose one with Cpanel included. With Cpanel, you can do a one-click installation, upgrade and removal of your WordPress platform.

2) Customization & Advanced Use

Blogger doesn’t allow categories. You can’t sort your articles into different focuses, unless you know how to hack the platform. With WordPress, not only can you add categories, you can also display each category differently on your main page. In fact with the correct plugins you can even turn your WordPress into a magazine-like portal.

Publishing with Blogger can extremely furstrating. It can take forever to post articles, especially if you’re making changes to the entire website. With WordPress, publishing is much faster, although if you load your system with all kinds of bells and whistles it can be just as frustrating.

With a Blogger account, you can get additional features like “Shout Boxes” that improve interaction on your site. You can also get pretty themes and nifty little tools that you can add to the core template files. However, that’s as far as you can go with Blogger.

With WordPress however, the sky is the limit. As cliche as that may sound, not only can you get themes, additional “plugins” and advanced tools, you can also extend WordPress to far beyond just a blogging platform.

The talk today is about using WordPress as a complete, user-friendly Content Management System or CMS. Unlike complicated predecessors like PHPPostNuke, B2, Mambo or even Joomla, WordPress is user friendly. Plus, the availability of source codes in this open-source system coupled with a strong community makes it possible to use WordPress as an article management system, classifieds system, direct-selling site and even a paid membership site.

4) Copyrights and Ownership of Content

I started with Blogger and I won’t say that it’s bad. But after a while I started to get frustrated with Blogger, and here’s why: Google Owns Your Content

Google has the authority to shut down your account without warning if they don’t like what you’re blogging about. You don’t have absolute control over your own blog. With WordPress, you own the domain name and the blog is hosted on your own account. You have full control over your content.

With the self-hosted version of WordPress (not WordPress.com), you’re free to write about anything you want, and use the software in any way you want. Yes, Blogger allows you to publish to your own domain, but they still own the database that holds your content! Don’t forget that!

5) Search Engine Optimization and Traffic

There’s this propaganda that since Google owns Blogger, they tend to favor Blogger accounts. I won’t say that this is illogical, but from my experience, there’s no such favoritism.

I’ve heard as many stories of getting indexed fast and ranking high in search engines from both WordPress and Blogger users. As long as the content is good, the spiders will come.

When you post in Blogger, you can only “ping” a limited amount of sites, whereas with WordPress on your own domain you can ping as many blog directories as you want, and start getting more traffic.

As a conclusion, I would say that WordPress is only slightly ahead in terms of optimization for search engines, and building large amounts of traffic.

6) Money-Making Potential

There’s no doubt that it’s easier to get started with Google Adsense if you have a Blogger account. In fact you can now apply for Adsense from within a Blogger account. Not entirely surprising considering the fact that both are owned by the same company.

With WordPress, it can get tricky. The default installation is not enough. You’ll need a couple of plugins and even a better theme to really maximize the Adsense potential. However, this seems to be getting easier and there’s even “Adsense revenue sharing” plugins around that allow you to share ad revenue with other contributors and writers for your blog.

When you start using WordPress to build your Adsense websites, you’ll soon discover what I mean. It’s something you need to experience for yourself. I can tell you one thing though – when you go WordPress, you don’t go back.