Bloggers R Us

Blogging is not complicated, but it is hard. It’s the same theory as lifting up a car – the action is a simple one, but it requires a great deal of effort to pull off. At the root of it, blogging is as simple as can be. The blogger logs in, writes a piece of appropriate length touching on a relevant topic, then posts and all is done. However, it is painfully clear that most blogs don’t survive the inception phase, and even those that do manage a few opening posts don’t tend to last more than a few days or weeks.

There are a number of mistakes that beginning bloggers make, blunders that compromise their blogs and kill their chances of developing an interested audience. On the other hand, there is far too much criticism and far too little specific advice on the web. With that in mind, here are some of the common opening mistakes new bloggers make, followed by specific steps that can be taken to avoid them.

Blunder #1 – The Text Wall

Rooted in the dialup age and the period where text was the only truly efficient medium of communication online, this kind of post is increasingly inappropriate for the online environment.

Broadband is widely available, having become the norm in many places rather than the high-priced exception. Cable connections, DSL and fiber optic specialized systems are all available for reasonably affordable prices, so more multimedia content can be included in every kind of post, and this most definitely includes blog posts.

Avoiding the Trap: It isn’t hard to find images or videos related to a blog topic. Search engines include video and image functionality in their search terms as a matter of course, and YouTube is full of material that can be accessed readily.

For smaller posts, a single link or video will probably do the trick, but for a more involved entry, one image per paragraph is certainly appropriate. Don’t include more than one video unless the post is specifically about a particularly engaging video series, however.

Blunder #2 – The Deaf Ear

The audience defines the success of a company. If people aren’t buying, the product is a failure. If people aren’t visiting, the museum is a failure. If people aren’t reading, the blog is a failure. This is an inviolate, absolute principle of all marketing, and yet there are many blogs that shut off user commentary or fail to interact with the audience as a matter of course. Censorship is ineffectual in any case, and self-censorship is an exercise in absolute stupidity. The blog that fails to take advantage of the opportunities offered by an active and positive comments section will not succeed as much as one that embraces the community mindset.

Avoiding the Trap: Cultivate commentary by rewarding thoughtful contributors. For example, if a visitor posts in a particularly eloquent and informed fashion, invite them to make a guest post on the blog and expand upon their ideas. Consider making the guest slot a regular feature of the blog. In a stroke, this will reduce the overall workload on the blog’s primary writer and show the more informed readers that their words are reaching the authority behind the blog. This also helps quell any din raised by agitators and malcontents.

Blunder #3 – The Rote Post

Regular content is the key to a successful blog; this can’t be disputed. However, it also can’t be disputed that some writers simply hit a slump and can’t go on producing without cessation. Sometimes the inspiration simply isn’t there. A blog oriented toward news-style stories covering a specific industry might suffer when the industry simply isn’t providing any new stories, for example. Forcing a post at times like this will be a bad idea almost universally, because people can tell when writing is forced or uninspired.

Avoiding the Trap: This is another area where the video function can come in handy. If a topic just isn’t presenting itself well, a blogger can look up a video series on the topic of their choice and post it. It’s often easier to post a video and add some commentary on the issues discussed than it is to come up with an article whole cloth.

Blunder #4 – Missing the Point

This issue ties right back in with the idea of audience feedback and participation in a blog, as well as finding alternative methods to rote updating. Consider the idea above, where a writer strapped for ideas posts a YouTube video related to the blog’s mission and makes a post commenting on it rather than devising an entire post of his or her own. Suppose this video comment is one of the most popular posts by traffic and commentary compared to any others, even though it took the least work. Why would a writer not take advantage of this? Sadly, this is exactly the case, and many bloggers miss the opportunity to pick up a new idea.

Avoiding the Trap: If a crazy or half-baked idea somehow becomes more popular than the default or normal pattern, consider making it a series and running with it. This is why observing metrics such as traffic and the user comments section is such an important skill to develop. The net is alive, vital and adapting. Keep a finger on the pulse of it, and be prepared to react to sudden inspirational shifts.

Do you blog? If your answer is “No”, start blogging today, because if you’re a freelance writer and your name doesn’t show up in Google, your credibility is zero. Here’s how to get the most from your blog.There’s more to blogging than you think. Forget considering your blog an online journal: your blog is a professional tool.I could spend hours talking about the benefits of blogs for writers (and often do), but here are four tips to make blogging work for you.1. Establish Your Portfolio Blog: Your “Name” BlogThe first blog (yes, you should have more than one) you need to establish is your “name” blog. So if your name is Milly Emmeline Smythe (which I hope is a fictitious name; I’m not referring to a real person), your blog would be titled Milly Emmeline Smythe.As soon as anyone types your name into Google, your name blog should appear.Big tip: please forget creative, cute names. Google and the other search engines are software programs; they have no concept of cleverness for the help www.bloggers-guide-to-profit.com. Your sole aim is for your name to show up as the first result in a search engine when a writing buyer types your name. If it does: instant credibility.2. Use Social Media to Share Your Blog PostsWith millions of Web sites online, your blog needs links pointing to it so that people can find you.The easiest way to get links is to use a couple of the many social media tools. Pick your favorites: Facebook, Twitter, LinkedIn… These tools can help you to get known via links, fast.Another way to get known is to frequent forums.3. Get Known on Forums Where You Can Get HiredStay away from writer’s forums. Your fellow writers, charming as they may be, can’t hire you. They may even harm your nascent career if you take their advice too much to heart. You’ll rarely find professional writers on writers’ forums: they’re too busy writing. However, you will find pro writers on forums for business owners, Webmasters and Internet marketers.Adding a link to your “name” blog in your forum signature is an easy way of getting a link, and getting hired too. Capable freelance writers are in high demand on the Web.4. Write About Your Favorite Topics (the Ones You Want to Get Hired to Write About)New blogging writers tend to write about writing: it’s top of mind, and it’s what you know. However, it’s rarely the way to get hired to write.Write about the topics you want to be hired to write about: parenting, business, technology…Remember the search engines. Over time, your name should appear somewhere on the first page of the search results whenever someone enters search query terms like “writer”, “freelance” and “your topic.”For example, if your pet topic is parenting skills for the help www.feed-reader-links.com, your name should appear whenever anyone types “writer parenting” into a search engine query field.Use these tips to make blogging work for you to build your freelance writing career. There’s never been a better time to be a writer: you can make a great income, thanks to your blogs.Do you blog? If your answer is “No”, start blogging today, because if you’re a freelance writer and your name doesn’t show up in Google, your credibility is zero. Here’s how to get the most from your blog.There’s more to blogging than you think. Forget considering your blog an online journal: your blog is a professional tool.I could spend hours talking about the benefits of blogs for writers (and often do), but here are four tips to make blogging work for you.1. Establish Your Portfolio Blog: Your “Name” BlogThe first blog (yes, you should have more than one) you need to establish is your “name” blog. So if your name is Milly Emmeline Smythe (which I hope is a fictitious name; I’m not referring to a real person), your blog would be titled Milly Emmeline Smythe.As soon as anyone types your name into Google, your name blog should appear.Big tip: please forget creative, cute names. Google and the other search engines are software programs; they have no concept of cleverness for the help www.bloggers-guide-to-profit.com. Your sole aim is for your name to show up as the first result in a search engine when a writing buyer types your name. If it does: instant credibility.2. Use Social Media to Share Your Blog PostsWith millions of Web sites online, your blog needs links pointing to it so that people can find you.The easiest way to get links is to use a couple of the many social media tools. Pick your favorites: Facebook, Twitter, LinkedIn… These tools can help you to get known via links, fast.Another way to get known is to frequent forums.3. Get Known on Forums Where You Can Get HiredStay away from writer’s forums. Your fellow writers, charming as they may be, can’t hire you. They may even harm your nascent career if you take their advice too much to heart. You’ll rarely find professional writers on writers’ forums: they’re too busy writing. However, you will find pro writers on forums for business owners, Webmasters and Internet marketers.Adding a link to your “name” blog in your forum signature is an easy way of getting a link, and getting hired too. Capable freelance writers are in high demand on the Web.4. Write About Your Favorite Topics (the Ones You Want to Get Hired to Write About)New blogging writers tend to write about writing: it’s top of mind, and it’s what you know. However, it’s rarely the way to get hired to write.Write about the topics you want to be hired to write about: parenting, business, technology…Remember the search engines. Over time, your name should appear somewhere on the first page of the search results whenever someone enters search query terms like “writer”, “freelance” and “your topic.”For example, if your pet topic is parenting skills for the help www.feed-reader-links.com, your name should appear whenever anyone types “writer parenting” into a search engine query field.Use these tips to make blogging work for you to build your freelance writing career. There’s never been a better time to be a writer: you can make a great income, thanks to your blogs.

To blog or not to blog? That is the question. Lately, blogs (short for Web logs, a type of Web journal) are the big buzz among marketing pros for the help www.bloggers-guide-to-profit.com. While top bloggers can make big-time money from ad revenues, the odds of striking it rich by creating an ultra-popular blog are probably on par with winning the lottery. But, don’t rule out creating a blog for your business just yet.Blogs can be a great way to build brand loyalty and gain new customers. Even if you never make a cent from blog ad revenues — and you probably won’t — gaining even one new client would likely pay for the small investment you make in this low-cost marketing technology.What should your blog be about? Ideally, something strongly relating to your business — this positions you as an expert in your field. A sporting goods store could blog about great hikes, local camp sites and rock climbing classes. An ad agency could discuss the latest developments in their local ad climate and the newest advertising strategies.If you don’t have the time or skill set to write a blog — don’t worry. Freelance writers can easily be brought in to write a blog entry on a weekly, or even daily, basis. You could even hire several different writers to blog about a different subject each week. Or, have your writer ghostwrite a weekly column for your company CEO or president.With just a little time and effort each week, a blog can be a great way to build and nurture your customer base and grow your business.Individuals that dream of blogging for profit can do so with a minimal understanding of blogging software and the willingness to put in the time and hard work necessary. Yet, only a small percentage of individuals actually get the profits they expected from their blog. So why is that?There are fundamentally two reasons people don’t succeed who attempt to make money through their blogs. Often, bloggers are unrealistic of how quickly their blog readership will grow and how much money they will make. When these heightened expectations are not met, often they are discouraged and just stop blogging for the help www.feed-reader-links.com. The other trap that many bloggers fall into is that they don’t plan. Generating money by writing a blog online requires development of a realistic plan and to stick to it.In order to make money with blogging, it is critical that you have a lot of readers, ie. traffic. The more traffic you have, the more advertisers will pay to advertise on your blog. However, obtaining the regular visitors needed in order to make a profit isn’t a walk in the park. A good idea or attractive writing style is no longer enough to grab readers’ attention. You have to market your blog to generate traffic to it.There are many ways to market your blog. One is by writing articles such as this one and putting the link to your blog in the resource or author box. Others are by adding comments to other peoples’ blogs or in related forums, always adding a link back to your own blog. Then there’s social media sites like Twitter, Squidoo, Hub pages, etc. Building quality content on these websites and linking to your blog can all generate traffic.The problem is that some bloggers focus too much on writing and neglect advertising their blog. You have to market your blog for traffic to know where to find it. Readers of blogs will regularly return to your blog if you regularly update it with new content that has value. Regular updates allow blog search engines and directories to keep your internet rating high. Of course, regular blog posts won’t matter if no one is reading. That’s why it is so critical to spend the time to draw visitors to your blog website. Even if it means not posting quite as often so you can spend some of your time marketing, as long as you’re providing value in the posts you make, the readers will return.

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